持續的創新，是現代企業欲在此競爭激烈的年代中生存的不二法則，特別是在產品上的創新，更是企業賴以生存的基石。然而，創新也並非一蹴可踘的任務，創新本身就充滿了許多的風險。就外部環境而言，有企業與消費者間對產品創新認知資訊不對稱的風險；就內部情況而言，有企業是否能夠比競爭者擁有更優越的能耐進行產品的製造和行銷之風險；另外，在創新策略上，則存在選擇不同的策略類型所可能衍生的相對競爭風險。
如何去釐清上述的風險，是每一個現代企業所欲急切知道的答案，也是促使產品創新成功的關鍵要素。因此，本研究將就創新不確定性、核心能耐與創新策略參者間互動關係的探討，企圖建構出企業在施行產品創新時，面臨不同創新情境時的最適採行方案，以提昇新產品的績效。
本研究以中華徵信所2002年所列電子電機製造業前500大廠商作為調查樣本，共發放電子問卷500份以及寄送書面問卷100份於上述企業之創新專案主持人，共回收有效問卷122份，約佔總發放比率之20.33%。
本研究將創新不確定性區分成「複雜型」與「單純型」，核心能耐分類成「豐富型」與「匱乏型」以即將創新策略劃分為「前瞻型」和「反應型」。研究結果顯示：
1.就外部情境而言：複雜型創新不確定性搭配前瞻型創新策略會有最佳的新產品績效表現；而選擇反應型創新策略的專案，不論在複雜或單純型創新不確定性中，其新產品績效表現均最差。
2.就內部條件而言：新產品績效表現最佳的組合為豐富型核心能耐搭配前瞻型創新策略；匱乏型核心能耐且採行反應型創新策略者有最差的績效表現。
3.同時考量外部環境與內部條件時：複雜型創新不確定性與豐富型核心能耐情境下，選擇前瞻型創新策略有最佳的績效表現；複雜型創新不確定性但匱乏型核心能耐下則應採行前瞻型創新策略會有較佳的績效。
核心能耐為企業進行產品創新的基礎，創新不確定性提供了創新的契機，而創新策略的選擇則扮演了提昇或消弱新產品績效的角色。

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