由於在未來數十年內，石油礦藏將面臨枯竭危機，在可靠、低成本的新替代能源出現之前，提升能源使用效率成為當前重要的課題。本論文旨在利用特徵價格模型及Box-cox函數轉換法來分析燃油效率對臺灣汽車價格之影響，以期對政府相關決策之制定有所幫助。
樣本來源為民國86至91年汽車購買指南雜誌中四門轎車性能數據，分析對象共分為國產車市場、進口車市場、全體市場三部分。實證結果發現，在進口車及全體市場上，中型車之燃油效率對汽車價格有正面顯著影響，平均邊際願付價格分別為70747元、47823元。
而對大型車車主而言，汽車是否具有低耗能技術則非其所關切，以致可能產生不必要的花費和污染。為了達成節約能源的政策目標，政府一方面需要對消費大眾多多宣導節約能源的重要性，另一方面可考慮針對不同市場的特性提供適當經濟誘因，來鼓勵購買省油性能較好的車款。

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