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研究生： 余忠勳
Zhong-Xun Yu
論文名稱： 高科技產品之零售定價與訂購模式
指導教授： 陳振明
Jen-ming Chen
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理研究所
Graduate Institute of Industrial Management
畢業學年度： 89
語文別： 中文
論文頁數： 48
中文關鍵詞： 定價策略 、擴散理論 、主觀價值
相關次數： 點閱：9  下載：0 
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    • 目錄 提要……………………………………………………………………..Ⅰ 目錄………………………………..……………………………………Ⅱ 圖目錄……………………………..……………………………………Ⅳ 表目錄………………………………………………..…………………Ⅴ 第一章緒論………………………………………………………………1 1.1研究動機……………………………….………………………1 1.2研究目的………………………………….……………………6 第二章 文獻回顧………………………………………..………………7 2.1新產品與世代交替之相關文獻…………..…..………………...7 2.2主觀價值之相關文獻…………………………………………...9 2.3定價與訂貨之相關文獻……………………………………….11 2.4相關文獻與本研究之比較…………………………………….13 第三章 動態價格訂購模式……………………………………………14 3.1模式架構與設定……………………………………………….14 3.2顧客需求分析………………………………………………….16 3.2.1受時間因素所影響的需求…………………………………..16 3.2.2受價格因素所影響的需求…………………………………..17 3.3新產品的加入……………………………….…………………18 3.4零售商所面對的需求函數…………………………………….19 3.5零售商的決策模型…………………………………………….20 第四章 數值分析………………………………………………………22 4.1兩期模式……………………………………………………….22 4.2三期模式……………………………………………………….25 4.3兩期、三期模式與單一價格模式的比較…………….……….27 4.4無法預知 的零售商…………………………..…………30 第五章 結語與未來研究方向…………………………………………33 附錄……………………………………………………………………..31 附錄A……………………………………………………………...35 附錄B……………………………………………………………...36 附錄C……………………………………………………………...37 附錄D……………………………………………………………...42 參考文獻………………………………………………………………..46 圖目錄 圖3-1新產品推出之關係圖…………………………………………...16 圖3-2 擴散模型…………………………………………..……………18 圖4.1 p與L之關係圖…………………………………………………25 圖4.2 π與L之關係圖……………………………………..…………25 圖4.3 p與α的關係圖…………………………………………………26 圖4.4 p與β的關係圖…………………………………………………27 圖4.5 p與L之關係圖…………………………………………………27 圖4.6 π與L之關係圖……………………………………..…………28 圖4.7 p與α的關係……………………………………………………28 圖4.8 p與Dβ的關係圖…………………………….…………………28 圖4.9 兩期模式與單一價格模式之收益差v.s. L的關係圖………29 圖4.10 三期模式與單一價格模式之收益差v.s. L的關係圖………29 圖4.11 兩期模式與單一價格模式之收益差v.s. α的關係圖….…30 圖4.12 三期模式與單一價格模式之收益差v.s. α的關係圖….…30 圖4.13兩期模式與單一價格模式之收益差v.s.β1的關係圖….…31 圖4.14三期模式與單一價格模式之收益差v.s.Dβ的關係圖….…31 圖4.15 π與L之關係圖……………………………………………….32 圖4.16 邊際收益與期初存貨之關係圖………………………………32 表目錄 表2-1相關文獻與本研究的比較………………………….…………13

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