近年來，車用電子產品使用以及電池蓄電能力的突破，電動車開始在汽車市場成為消費者的購買選項。從產業面的角度觀察，由於使用馬達取代引擎成為動力輸出來源，打破原先由傳統車廠把持的引擎專利技術。因此這項產業的進入門檻降低，增加新進入者的數量，創造更多元選擇的汽車市場。同時隨著環保意識抬頭以及政策引導，電動車的需求逐步提升，市場預計未來十年銷售量將達到3110萬輛，電動車市場無疑是一片新的藍海。
本研究透過品質機能展開(Quality Function Deployment, QFD)了解客戶需求，再使用設計結構矩陣(Design Structure Matrix, DSM)分析零件之間的互動關係，將有明顯影響之零附件模組化，完成產品架構，加強電動車的客製化與開發效率。
藉由上述兩項方法的使用發現幾個結果。消費者對於電動車的電池續航能力以及充電速度仍然有疑慮，因此混和動力車目前依然有其存在的市場。透過模組化的方式，將零件依據互動關係的親疏，劃分出功能模組，讓顧客依據需要選擇不同零件模組打造符合需求的電動車。

In recent years, with breakthroughs in the use of automotive electronic products and battery storage capacity, electric vehicles have begun to become a purchasing option for consumers in the automotive market. From an industrial perspective, the use of motors instead of engines as the source of power output breaks the patented engine technology previously held by traditional car manufacturers. As a result, the barriers to entry in this industry are lowered, increasing the number of new entrants and creating a more diverse automotive market. At the same time, with the rise of environmental awareness and policy guidance, the demand for electric vehicles has gradually increased. The market is expected to sell 31.1 million vehicles in the next ten years. The electric vehicle market is undoubtedly a new blue ocean.
This research uses Quality Function Deployment (QFD) to understand customer needs, and then uses Design Structure Matrix (DSM) to analyze the interaction between parts, and modularizes the parts that have a significant impact to complete the product. structure to enhance the customization and development efficiency of electric vehicles.
Several results were found by the use of the above two methods. Consumers still have doubts about the battery life and charging speed of electric vehicles, so there is still a market for hybrid vehicles. Through the modular approach, the parts are divided into functional modules according to the closeness of the interaction relationship, allowing customers to choose different parts and modules according to their needs to create electric vehicles that meet their needs

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