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研究生： 吳一偉
Yi-Wei Wu
論文名稱： 網路經驗與專業知識對網路搜尋績效之影響—以任務角度探討
Internet experience and domain knowledge affect internet search performance in difference tasks
指導教授： 林子銘
Zi-Ming Lin
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 資訊管理學系
Department of Information Management
畢業學年度： 92
語文別： 中文
論文頁數： 102
中文關鍵詞： 資訊尋求行為 、網路經驗 、專業知識 、任務性質 、網路搜尋績效
外文關鍵詞： internet experience, task character, internet search performance, Information seeking behavior, domain knowledge
相關次數： 點閱：11  下載：0 
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    • 資訊搜尋為決策過程中重要的步驟之一，資訊蒐集的越豐富、準確，處理事情自然能事半功倍。時至今日，隨著網路科技的發展以及使用人口的提升，有太多太多的資訊存在於網際網路上。本研究主要目的在於探討使用者在網際網路上的資訊尋求行為，藉以幫助使用者能更快速、精準的搜尋到想要的資訊
    本研究根據文獻整理，探討網路經驗與任務相關專業知識對網路搜尋績效之影響。並且以搜尋任務性質為調節作用，觀察在不同任務性質下網路經驗與專業知識對網路搜尋績效的影響是否有所差異。研究方法以實驗室實驗法模擬在網際網路為背景下資訊尋求的情境，研究發現：
    1. 網路經驗對網路搜尋績效有顯著影響。
    2. 專業知識對網路搜尋績效有顯著影響。
    3. 任務性質調節網路經驗與專業知識對網路搜尋績效的影響：
    在封閉式任務當中，網路經驗對網路搜尋績效有顯著影響，
    但專業知識對網路搜尋績效沒有顯著影響。
    在開放式任務當中，網路經驗對網路搜尋績效有顯著影響，
    且專業知識對網路搜尋績效也有顯著影響。

    目錄 第一章 緒論 ------------------1 第一節 研究背景 ------------------1 第二節 研究動機 ------------------1 第三節 研究目的 ------------------2 第四節 研究範圍 ------------------3 第五節 研究程序 ------------------3 第二章 文獻探討 ------------------4 第一節 資訊搜尋行為 ---------------4 第二節 網路搜尋行為 --------------12 第三節 影響網路搜尋績效的因素 ----14 第三章 研究設計 ------------------30 第一節 研究假說及模型 ------------30 第二節 操作化定義 ----------------33 第三節 研究設計 ------------------40 第四章 資料分析 ------------------45 第一節 樣本基本資料分析 ----------45 第二節 變異數分析基本假設檢定 ----48 第三節 假說檢定 ------------------51 第四節 實驗分組差異的結果 --------68 第五節 假說驗證結果 --------------71 第五章 結論與建議 ----------------73 第一節 研究結論 ------------------73 第二節 研究貢獻 ------------------73 第三節 管理實務建議 --------------74 第四節 研究限制 ------------------74 第五節 未來研究方向 --------------76 參考文獻 -------------------------78 中文部分 -------------------------78 英文部分 -------------------------78 附錄一：第一階段實驗問卷 ---------85 附錄二：第二階段實驗題目 ---------89 附錄三：常態性檢定Q-Q圖 ----------90

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