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研究生: 張景翔
Ching-Hsiang Chang
論文名稱: 商業智能與經營模式設計之文獻研究-兼論與突破式創新演化之關係
指導教授: 蔡明宏
Ming-Hung Chua
口試委員:
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
畢業學年度: 93
語文別: 中文
論文頁數: 192
中文關鍵詞: 突破式創新經營模式商業智能主宰設計
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  • 在過去的關於創新的研究上,往往都過於偏重於科技上的層面,而忽略了商業上的層面,本研究即針對此一問題展開此次研究,本研究想探討的問題有商業上的創新為何?為什麼有些人可以提出比較好的商業創新?以及科技創新與商業創新之間的關係為何?
    本研究認為在商業創新的背後往往是有創業家在背後所推動,而本研究認為一位成功的創業家,其多半是擁有一種商業智能,其是由分析、實踐、創意三種智能所組合而成,這也使得其可以成功的建立商業創新。
    在商業創新的方面,本研究採用經營模式來描述整個商業創新的過程,本研究歸納先前學者的相關論述,認為經營模式為指企業或個人所發展出來的建構核心價值及其傳遞方式以獲取財富的整合架構。並將其分為八個成分分別為價值主張、核心策略、組織設計、資源部署、價值網路、產品設計、營收機制、財富潛力,本研究並發展了一整合性的架構去探討之間的關係為何。
    本研究以此一架構去探討了科技創新與商業創新之間的關連為何,並說明經營模式設計如何影響主宰設計的出現,並整合成一個完整的商業創新模型。


    目錄 第一章 緒論 1 第一節 研究背景 ---------------------------- 1第二節 研究動機 ---------------------------- 2 第三節 研究目的 ---------------------------- 3 第二章?膍s方法 6 第一節 研究方法 ----------------------------- 6 第二節 研究流程與架構 ----------------------- 7 第三節 命題發展與模型建造 -------------------15 第三章?虓~智能與經營模式設計之關係 19 第一節?虓~智能 ---------------------------- 19 第二節?g營模式 ---------------------------- 36 第三節?虓~智能與經營模式設計之關係 -------- 61 第四章?g營模式與突破式創新初期演化之關係 79 第一節?藋}式創新 ---------------------------79 第二節?D宰設計----------------------- ---- 100 第三節?g營模式對於突破式創新的影響 ------- 109 第四節?藋}式創新與主宰設計之關係 --------- 117 第五節?g營模式設計與主宰設計之關係 ------- 123 第五章?祭? 132 第一節 結論與討論-------------------------- 132 第二節 研究建議---------------------------- 135 第三節 研究限制 --------------------------- 137 參考文獻 ----------------------------------- 138 附錄甲 分析過程及其輔助套裝軟體說明 -------- 159 附錄乙 本研究命題樹狀圖 -------------------- 163 附錄丙 本研究完整的節點樹狀圖 ---------------171 附錄丁 本研究完整的節點樹狀圖 -------------- 184 表目錄 表2.1商業智能關鍵詞查詢結果 ----------------- 11 表2.2延伸搜尋工作底稿(局部) --------------- 14 表3.1實踐智能與創意智能歸納表 --------------- 34 表3.2經營模式與策略的差異 ------------------- 37 表3.3經營模式文獻定義彙整表 ----------------- 41 表3.4文獻整理出的經營模式八大構面 ----------- 49 表3.5經營模式成分相關的先前研究方向 --------- 57 表4.1影響經營模式的科技創新的類型 ----------- 84 表4.2突破式創新分析類別 --------------------- 89 表4.3突破式創新的影響因素 ------------------- 99 表4.4主宰設計定義之彙整 -------------------- 100 表4.5主宰設計過往研究與實證案例之彙整 ------ 101 圖目錄 圗2.1、本研究流程圖 -------------------------- 7 圖3.1經營模式成分之NVivo架構圖 -------------- 39 圖3.2本研究經營模式成分關係圖 --------------- 59 圖3.3商業智能對經營模式設計影響關係圖 ------- 77 圖4.1功能設計型組織 ------------------------ 113 圖4.2跨功能團隊組織 ------------------------ 113 圖4.3無支援團隊組織 ------------------------ 113 圖4.4兼顧型組織 ---------------------------- 114 圖4.5經營模式與突破式創新初期演化關係圖 ---- 131 圖5.1商業創作整合模型 ---------------------- 133

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