隨著Web2.0概念發展及部落格經驗分享的風潮興起，約2000年左右，世界各地相繼出現了大小不等的公民新聞網站，鼓勵閱聽者透過平台發表、交流所關心之議題，人人都可以是記者，對關心之議題發表回應及意見交流，進而達到公民共同參與及分享公眾事物的目的。
這股公民新聞網站熱潮在台灣也逐漸興起，本研究將探討究竟是什麼因素會影響閱聽者跳脫出傳統的專業媒體環境，開始選擇接受由公民記者所協同合作、共同報導及分享的公民新聞網站。藉由整理以往的科技接受模式後，使用整合性科技模式為主要分析模式，並加入群體協作因素，希望藉由問卷的發送及統計分析方法，找出這些因素與閱聽者『使用公民新聞網站之行為意圖』之間的關係，並找出『使用公民新聞網站之行為意圖』與『使用公民新聞網站行為』之間的影響。
本研究進行相關統計分析以及結構方程模式驗證，得到結果如下：「績效期望」、「努力期望」及「集體協作」對於「使用意圖」有正向且顯著影響，「促成因素」對於「使用行為」有正向且顯著之影響，而「社會影響」對於「使用意圖」並無明顯證據支持。
此外，本研究根據研究結果及分析，進一步探討公民新聞平台的設計機制，希望使原本就具有許多優點的公民新聞平台更符合閱聽者的需求，並強化原有公民新聞平台之機制。

According to the Web2.0 concept development and the blogger sharing experience emerges, about approximately 2000, the world presented some citizen news websites to differ in size. Encourage to the audiences to publish or to exchange their opinions by the platforms for participation. Everyone may be the reporter, can make response to the subject what they care about, them achieves the gold: citizen all participation and sharing opinions about public things.
This tide of citizen news website upsurge also gradually emerges in Taiwan. So this study will investigate factors affecting audiences to leave traditional media environment, and starts to choose accepts coordinates the cooperation by citizen reporter, to report and the share citizen news website . After reading some literatures about Technology Acceptance Model, this study base on UTAUT (Unified Theory of Acceptance and Use of Technology) and combine the mass collaboration factor, and expect to find relationships among these factors and attitude toward behavior intention for using citizen websites, and influence attitude toward behavior for using citizen websites on intention to citizen websites using behavior.
The statistical analysis was done using the Structural Equation Model (SEM) of SPSS 12.0 and LISREL 8.54. The results as follows: “Performance Expectancy”, “Effort Expectancy” and “Mass Collaboration” have positive effects on the individual’s “attitude toward behavior intention for using citizen websites”, “Facilitating Conditions” has a positive effect on the individual’s “citizen websites using behavior” and “Social Influence” has no positive effect on the individual’s “attitude toward behavior intention for using citizen websites”.
In addition, this research basis findings and the analysis, further discuss the design mechanism for citizen news platform, hoped that enables to strengthen the citizen websites, and to tally read audience’s demand.

[1] Abdul-Rahman, A., and S. Hailes. "Supporting Trust in Virtual Communities," 2000, pp. 9.
[2] Ajzen, I. From Intentions to Actions: A Theory of Planned Behavior, Springer Verlag, New York, 1985.
[3] Ajzen, "The Theory of Planned Behavior," Organizational Behavior & Human Decision Processes (50:1991), pp. 179-211.
[4] Ajzen, I., and M. Fishbein. Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, NJ, 1980.
[5] Al-Khaldi, M. A., and R. S. O. Wallace. "The Influence of Attitudes on Personal Computer Utilization among Knowledge Workers: The Case of Saudi Arabia," Information & Management (36:4), Oct, 1999, pp. 185.
[6] Bandura, A. Self-Efficacy Mechanism in Human Agency, American, 1982.
[7] Bimber, B. "Information and Political Engagement in America: The Search for Effects of Information Technology at the Individual Level," Political Research Quarterly (54:1), 2001, pp. 53.
[8] Blumler, J. G. "The Role of Theory in Uses and Gratifications Studies," Communication Research (6:1), 1979, pp. 9.
[9] Bowman, S., and C. Willis. We Media 2.0: Executive Summary, the Media Center at the American Press Institute, 2005.
[10] Bowman, S., and C. Willis. "We Media," How Audiences are Shaping the Future of News and2003, .
[11] Cappella, J. N., and K. H. Jamieson. "News Frames, Political Cynicism, and Media Cynicism," The Annals of the American Academy of Political and Social Science1996, pp. 71-84.
[12] Charity, A. Doing Public Journalism, Guilford Pubn1995.
[13] Compeau, D. R., and C. A. Higgins. "Computer Self-Efficacy: Development of a Measure and Initial Test," MIS Quarterly (19:2), Jun, 1995, pp. 189.
[14] Davis, F. D., R. P. Bagozzi, and P. R. Warshaw. "Extrinsic and Intrinsic Motivation to use Computers in the Workplace," Journal of Applied Social Psychology (22:14), July, 1992, pp. 1111-1132.
[15] Davis, F. D. "Perceived Usefulness, Perceived Ease of use, and User Accep," MIS Quarterly (13:3), Sep, 1989a, pp. 319.
[16] Davis, F. D. "Perceived Usefulness, Perceived Ease of use, and User Accep," MIS Quarterly (13:3), Sep, 1989b, pp. 319.
[17] December, J., T. U. Today, and C. Here. "Units of Analysis for Internet Communication," The Journal of Communication (46:1), 1996, pp. 14-38.
[18] Dzur, A. W. "Public Journalism and Deliberative Democracy," Polity2002, .
[19] Fishbein, M., and I. Ajzen. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research., Addison-Wesley1975a.
[20] Fishbein, M., and I. Ajzen.Beliefs, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Company, MA, 1975b.
[21] Garramone, G. M., A. C. Harris, and R. Anderson. "Uses of Political Computer Bulletin Boards," Journal of Broadcasting & Electronic Media (30:1986, pp. 325.
[22] Ghose, S., and Dou, W. " Interactive functions and their impacts on the appeal of Internet presence sites," Journal of Advertising Research(March/April), 1998, pp. 29-43
[23] Gillmor, D. We the Media, O''Reilly Media, Inc.2004.
[24] Gillmor, D. "Where Citizens and Journalists Intersect," Nieman Reports (59:4), 2005, pp. 11–13.
[25] Habermas, J. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society, MIT Press1989.
[26] Igbaria, M. I. " Effects of self-efficacy on computer usage," Omega-International Journal of Management Science, 1995, pp.587-605.
[27] Kaye, B. K. "Uses and Gratifications of the World Wide Web: From Couch Potato to Web Potato," Atlantic Journal of Communication (6:1), 1998, pp. 21-40.
[28] Kovach, B., and T. Rosenstiel. The Elements of Journalism: What Newspeople should Know and the Public should Expect, Crown Publishers2001.
[29] Lambeth, E. B. "Public Journalism as a Democratic Practice," Assessing Public Journalism1998, pp. 15-35.
[30] Lasica, J. D. "Blogs and Journalism Need each Other," Nieman Reports (57:3), 2003, .
[31] Legris, P., J. Ingham, and P. Collerette. "Why do People use Information Technology? A Critical Review of the Technology Acceptance Model," Information & Management (40:3), 2003, pp. 191-204.
[32] Lin, P. F. "A Study of Business Model of Web2. 0 Innovative Application," 2007 .
[33] Massey, B. L. and Levy, M. R. "Interactivity,Online journalism, and English- language web newspapers in Asia," Journalism & Mass Communication Quarterly(76:1), 1999, pp138-151.
[34] Merritt, D. Public Journalism and Public Life: Why Telling the News is Not enough, Lawrence Erlbaum Associates1998.
[35] Moore, G. C., and I. and Benbasat. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation." Information Systems Research (2:3), Sep, 1991, pp. 191-222.
[36] Msaaey, K. B. " Analying the uses and gratifications concept of audience activity with a qualitative approach: Media encounters during the 1989 Loma Prieta Earthquake Disaster," Journal of Broadcasting & Electronic Media (39), 1995, pp.328-349.
[37] Putnam, R. D. Bowling Alone: The Collapse and Revival of American Community, Simon & Schuster2000.
[38] Rogers, E. M. Diffusion of Innovations, New York: Free Press, 1983.
[39] Rosen, J. "The Action of the Idea: Public Journalism in Built Form," The Idea of Public Journalism, 1999.
[40] Rosen, J., and D. Merritt. Public Journalism: Theory and Practice, Kettering Foundation, 1994.
[41] Rosengren, K. E., L. A. Wenner, and P. Palmgreen. Media Gratifications Research: Current Perspectives, Sage Publications (CA), 1985.
[42] Smith, A. "Criteria for Evaluation of Internet Information Resources," Retrieved November (20:1997), pp. 1998.
[43] Susan C. Herring, Inna Kouper, John C. Paolillo, Lois Ann Scheidt,Michael Tyworth, Peter Welsch, Elijah Wright, and Ning Yu. "Conversations in the Blogosphere: An Analysis" from the Bottom Up," Proceedings of the Thirty-Eighth Hawai''i International Conference on System Sciences (HICSS-38),2005.
[44] Tapscott, D., and A. D. Williams. Wikinomics: How Mass Collaboration Changes Everything, Portfolio, 2006.
[45] Taylor, S., and P. Todd. "Assessing IT Usage: The Role of Prior Experience," MIS Quarterly (19:4), Dec, 1995, pp. 561.
[46] Thompson, R. L., C. A. Higgins, and J. M. Howell. "Personal Computing: Toward a Conceptual Model of Utilization," MIS Quarterly (15:1), Mar, 1991a, pp. 125.
[47] Thompson, R. L., C. A. Higgins, and J. M. Howell."Personal Computing: Toward a Conceptual Model of Utilization," MIS Quarterly (15:1), Mar, 1991b, pp. 125.
[48] Triandis, H. C. Values, Attitudes, and Interpersonal Behavior, in Nebraska Symposium on Motivation, NE：University of Nebraska Press, 1979.
[49] Venkatesh, V., and M. G . Morris. "Why Don''t Men Ever Stop to Ask for Dirrections? Gender, Social Influence, and their Role in Technology Acceptance and Usage Behavior," MIS Quarterly (24:1), Mar, 2000, pp. 115.
[50] Venkatesh, V., M. G. Morris, G. B. Davis, and F. D. Davis. "User Acceptance of Information Technology: Toward a Unified view1," MIS Quarterly (27:3), Sep, 2003, pp. 425.
[51] 時代雜誌. "Time''s Person of the Year: You," (2006:12/13), .
[52] 林東清. 資訊管理─e化企業的核心競爭能力, 智勝2008.
[53] 楊証凱. "公民新聞的「翻譯」：以「青年公民新聞平台」為例》," 2006, .
[54] 王興中. 把新聞還给公民-美國"公共新聞"運動的啟示 ,2004.
[55] 維基百科. "無名小站," http://zh.wikipedia.org/w/index.php?title=%E7%84%A1%E5%90%8D%E5%B0%8F%E7%AB%99&variant=zh-tw.
[56] 維基百科. "臺灣媒體亂象," (2009:6/8), http://zh.wikipedia.org/wiki/%E8%87%BA%E7%81%A3%E5%AA%92%E9%AB%94%E4%BA%82%E8%B1%A1 .
[57] 蔡義昌. "Web1.0 與 Web2.0 的創業交叉路," 工商時報12/15, 2006, .
[58] 陳順孝. 打造公民媒體：輔大《生命力》新聞團隊的行動研究, 台北：輔仁大學出版社, 2007.
[59] 黃浩榮. "公共新聞學：審議式民主的觀念," 碩士論文, 國立台灣大學新聞研究所, 2004.