這個世界上隨時都有數百萬人在想著要創業，卻極少人曾為這個基本渴望而「豁出去」。對這數百萬人當中的大多數而言，創業將永遠是一個夢想，深鎖在他們內心的最深處。從最近一些數據來看，台灣近幾年來關於創業的議題已越來越熱。為了鼓勵學生創業，現在連博、碩士，在職專班研究生，都可以提出申請青創貸款。而我在2003年創辦「玩酷情報雜誌」的時候，也是憑著一股熱情和衝勁來創業，就是存有這一份憧憬和期待，才會讓自己勇敢的踏出第一步。
我是這篇論文的作者，也是這篇論文中的主角。這是一個創業故事敘說研究，它不僅是在說故事、寫故事，也不是只有個案經驗再重現的本身，更重要的是，隱含故事背後所彰顯的意義與本質。故事是運用「自傳敘說」的方式來呈現，主要敘說我如何從無到有、從身上僅有幾千塊到最後創立「玩酷消費情報誌」－一個連結學生和廠商的折扣情報誌的過程。當時，我只是個剛出社會的學生，卻要跟經驗豐富的大公司交涉；我只有一個人，卻要面對數十種之前從沒遭遇過的狀況…透過真實故事的呈現，讓其他對創業有興趣的朋友們更了解創業過程中所會面臨到的挫折與問題，在享受探索自我的過程與樂趣的同時，帶動起學生創業的風潮。本篇論文將理論色彩降到最低，以個人實務經驗為導向，以敘說分析為嘗試，呈現給大家不一樣的觀感。
不容置疑，追求創業精神，是非常花時間而且耗費精力的過程。想成為一個企業家，就得努力認真去行動。你將會聽到比你想像的還多的拒絕和喪氣話，但是儘管有這些批評，你還是要勇往直前。你每轉個彎，都能碰上吹毛求疵的人，你必須花費比預期更長久的時間，才能完成你的夢想。在這個漫長的過程中，你心裡頭害怕的每一件事情，幾乎都會發生，但這也是達到成功必須經歷的磨練。透過實踐歷程的敘說分析，本研究結論可歸納如下：(1)了解自己才能朝夢想前進；(2)強烈創業動機會驅使你勇敢向前；(3)除非你去做，否則什麼都不會發生(4)創業過程應是一連串動態的反應；(5)失敗只是創新文化裡的一部份，接受失敗反而會更堅強；(6)懂得享受過程的人生就是成功。

In this world, at any time, at any places, it has a million of people always think about to start an enterprise. Each person always to talk about their own business theory, but there is seldom person will across their thought on the next stage. For these people, start an enterprise is a dream and has been their deep mind never unlocked voluntarily. According to some of data, in recently years, the topic of start an undertaking is hotter a hotter. The government in order to incite student has their own enterprise, now, even if you are a doctor, a master, or on-the-job student. They also can apply for the loan by China Youth Career Development Association Headquarters. In 2003, I depend on a little bit enthusiasm and power to found “Coolplay Magazine”. I start at my first step because I have a vision and expectation for myself.
I am the author and major character of this paper. It is a narrative injury about the enterprise story. It is not to restart the experience of an individual case, and also to tell a story, write a story. Most importantly, it is to show the truthful meaning and property at the behind of the story. The story uses an autobiographic narration to present the manner. It is mainly narrative the main character who is beginning to hold nothing and only has amount of thousands, and until to now he establishes the “Coolplay Magazine”, which is a connecting process to provide a informational discount between students and companies. In that time, I was a freshman in the society, but I had to deal with big company and to face number of the questions which I never met before. Through the real story, it makes the other people, interesting in the pioneering work, will also more understand how to face the frustration and problem. At the same time, they will find some funnies in their self-discovery. And it will also reduce in another tide on pioneer work. There is minimums colorful theory in the whole essay. This essay tries to analyzing of narration on the basis of working experience and gives us the different feelings.
Undoubtedly, it takes a lot of time and exhausts the energy to pursue enterprising of spirit. You have to work hard seriously if you want to be an enterpriser. During the period time, you will hear much depressive saying and rejection. You can not stop before you complete it in spite of you are received several comments. In the corner of your life, no matter how, you can not avoid these people who captious on your behaviors. You have to spend twice or more time rather than you expect and then your dream will come true. In a long process, you fear to face all things in your heart, and then it will happen. After analyzing the practice process, the followings are the conclusion:
1. Making your way forward to your dream unless you understand yourself.
2. Entrepreneur strong motion can driving you forward boldly.
3. Unless you do it, or nothing happens.
4. The process of starting an enterprise is a series of active reaction.
5. Failure is only a part of innovative culture. Facing the truth will make you stronger.
6. The life of knowing how to enjoy the process is successful.

一、中文部份
1. Allen Rubin & Earl Babbie（2000）研究方法－社會工作暨人文科學領域的應用（Research methods for social work）趙碧華、朱美珍譯，學富文化出版。
2. Benjamin F. Crabtree ＆ William L. Miller（1999）最新質性方法與研究（Doing Qualitative Research）黃惠雯等譯，韋伯文化出版。
3. Bruce Judson（2005）創業，一個人搞定（Go It Alone－The Secret to Building Successful Business on Your Own）陳正芬譯，商智出版。
4. Catherine Kohler Riessman（1993）敘說分析（Narrative Analysis）王勇智、鄧明宇譯，五南出版。
5. D. Jean Clandinin & F. Michael Connelly（2000）敘說探究（Narrative Inquiry）--質性研究中的經驗與故事，蔡敏玲、余曉雯譯，心理出版社。
6. Deborah K. Padgett（1998）質化研究與社會工作（Qualitative Methods in Social Work Research－Challenges and Rewards）張英陣校閱，洪葉文化出版。
7. Des Dearlove（1999）全球品牌塑造大師理查．布蘭森（Business the Richard Branson way）譚天譯，智庫文化。
8. Fred DeLuca & John P. Hayes（2000）小資本創大業（Start Small，Finish Big）徐子超譯，遠流出版社。
9. John P. Kotter（1997）廢墟中站起來的巨人（Matsushita Leadership）--一位哈佛學者眼中的松下幸之助，林麗冠譯，天下遠見出版。
10.Kjell Nordstorm & Jonas Ridderstrale（2000）放客企業（Funky Business）周蔚譯，培生出版社。
11. Richard Branson（1998）維珍旋風（Losing My Virginity－the autobiography）楊嘉譯，時報出版。
12. Ron Lieber（1998）年輕創業萬萬歲（Upstart Start-ups!）潘東傑譯，天下出版。
13. Sahar Hashemi & Bobby Hashemi（2005）誰都能賺30億：57個創業致富法則
（ANYONE CAN DO IT）陳重亨譯，平安出版。
14. W. Lawrence Neuman（1997）社會研究方法－質化與量化取向（Social Research Methods: Qualitative and Quantitative Approaches）朱柔若譯，揚智文化出版。
15.白錦門（民83），「個案法之研究」，教育研究方法論文集，台北：台灣書店。
16.李志能，郁義鴻，Hisrich, D.R.（2002），創業管理，台北：五南。
17.李盈穎撰（民95），「夢想」，商業週刊949期，2006年2月。
18.何粵東撰（民93），「眾聲喧嘩與獨白: 敘說學校生活故事」，國立屏東師範學院國民教育研究所碩士論文。
19.官振萱撰（民89），「學生CEO，創業揚名不是夢」，Cheers雜誌，2000年4月。
20.林秀貞（民94），「由創業到上市之路－一家高科技公司的個案研究」，國
立中山大學人力資源管理研究所碩士論文
21.郁麗君（民93），「個人人格特質與人際網絡對創業意願的影響－以台灣展覽業為例」，國立中山大學人力資源管理研究所碩士論文
22.胡幼慧（民85），「質性研究－理論、方法及本土女性研究實例」，台北：巨流出版。
23.高敬文（民85），「質化研究方法論」，台北：師大書苑。
24.陳炯樺（民94），「設計事業創業之經營管理研究」，銘傳大學設計管理研究所碩士論文
25.陳輝吉（1993），創業家：迎接全方位創業挑戰，臉譜，台北。
26.陳方毓撰，「和最好的人合作，你的作品才會更好」，經理人月刊，2006年3月。
27.黃欽何、蔡渭水、莊皓鈞（2003）創業者能力特質及其核心團隊組成因素之研究－以研究機構離職創業為例，中原企管評論。
28.彭若青撰，「學以致用，學生創業大步走」，管理雜誌，2000年5月。
29.張志誠撰，「小玩意，大生意，」Career就業情報雜誌，2005年9月。
30.葉重新（民90），「教育研究法」，初版，台北：心理。
31.劉常勇（2002），創業管理的十二堂課，天下遠見，台北。
32.盧智芳撰，「2005創業關鍵字－眼光要in，意志要硬」，Cheers雜誌，2005年7月。
33.賴美言（民91），「一個女性單親家庭的敘說分析」，台北市立師範學院國民教育研究所碩士論文。
34.謝明明撰，「美學經濟商機無限」，工業總會服務網，2004年8月。
二、英文部份
1. Becker, G.（1997）.Disrupted lives. Berkeley: University of California Press.
2. Brace Barber（2004）, No Excuse Leadership, Wiley
3. Bruner, J.（1986）. Actual minds, possible worlds. Cambridge, MA：Harvard University Press.
4. Catlin, K. & Matthew, J.（2001）, Leading at the Speed of Growth: Journey from Entrepreneur to CEO, Kauffman Center for Entrepreneurial Leadership, New York.
5.Christian, B. & Julien, P.（2001）, Defining the Field of Research in
Entrepreneurship, Journal of Business Venturing, Vol.16, No.2, pp.165-180.
6. Clandinin, D.J., and Connelly, F. M. ”Personal Experience Methods.”InN.K.Denzin and Y. Lincoln, Handbook of Qualitative Research. Thousand Oaks, Calif:Sage,1994
7. Fetterman, D.M.（1984）. Ethnography: Step-by-step. Newbury Park, CA: sage.
8. Ghosh, B. C. & Kwan, W.（1996）, An Analysis of Key Success Factors of SMEs：A Comparative Study of Singapore, Malaysia and Australia, New Zealand,www.sbaer.uca.edu/research/icsb/1996/pdf/TOC.pdf., Available：2005.3.12.
9. Glaser, B., & Strauss, A.L.（1967）. The discovery of grounded theory. New York: Aldine
10.Greenberg, D. B. & Sexton, D. L.（1988）, An Interactive Model of New Venture Initiation, Journal of Small Business Management, Vol.26, No.3, pp.1-7.
11.Hammersley, M., & Atkinson, P.（1983）.Ethnography: Principles in practice. New York: Taristock.
12.Holt, D. H.（1999）, Entrepreneurship：New Venture Creation, Prentice-Hill, New Jersey.
13.Malinowski, B.（1961）.Argonauts of the western Pacific. New York: Dutton.
14.Miner, J. B.（1996）, The 4 Routes to Entrepreneurial Success, Berrett-Koehler, San Francisco.
15.Mintzberg, Henry（1997）, The new management mind-set, Leader to Leader, Spring.
16.Rubenstein, R.（1995）.Narratives of elder parental death: A structural and cultural analysis. Medical Anthropology Quarterly.9（2）,256-276
17.Schumpeter, JA.（1934）, The theory of economic development. Harvard University Press: Cambridge, MA.
18.Strauss, A.L.（1987）.Qualitative analysis for social scientists. Cambridge, MA： Cambridge University Press.
19.White, H.（1987）. The content of the form：Narrative discourse and historical representation. Baltimore, MD：Johns Hopkins University Press.