本篇論文旨在驗證反彈效果是否存在，並求其估計值，以及汽車特徵價格之研究。研究重點分為兩部分，第一部分為觀察民國89年到民國97年台灣自用小客車之使用狀況，以最小平方法估計台灣自用小客車之反彈效果，結果顯示存在反彈效果，且得出估計值為38%。此外，由於97年的油價波動較大，因此，當年度的調查報告特別將當年度細分為三個油價區間，而本研究以probit方法分析油價變動對行車次數的影響，估計結果顯示: 在區間一和區間二，汽車燃油效率較高的駕駛者，其汽車使用次數是否減少的情形，並沒有顯著異於燃油效率較低的消費者。而區間三的結果則顯示汽車燃油效率愈高的駕駛者，愈不會增加其汽車使用次數。第二部分則為汽車特徵價格之研究，利用Semi-log, Box-Cox等迴歸模型估計。觀察汽車各項特徵對於價格是否有顯著影響，以了解消費者對能源效率之重視程度。

This paper is for the purpose of examining whether the rebound effect exists and the hedonic price in the car market in Taiwan. There are two sections in the research: the first one is about the rebound effect, the result shows that the rebound effect exists and we estimate it as 38%. Furthermore, the change of oil price is big in 2008 and there are three intervals in the survey in 2008, therefore we use the probit model to analyze the impact of the changes of fuel price to driving. The result shows that there is no difference in the used frequency condition in the first interval and the second one, no matter how high the fuel efficiency is. Drivers don’t use their cars more frequently when their car is more fuel-efficient in the third interval. The other one is about the hedonic price of cars, we use semi-log, box-cox the two ways to estimate the hedonic prices to understand how much consumers put attention to the attributes.

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