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研究生： 王家隆
Jian-Long Wang
論文名稱： 零售商之退貨與訂價模式
指導教授： 陳振明
Jen-ming Chen
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理研究所
Graduate Institute of Industrial Management
畢業學年度： 88
語文別： 中文
論文頁數： 40
中文關鍵詞： 退貨政策 、Stackelberg賽局理論
相關次數： 點閱：20  下載：0 
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    • 目錄 提要…..………………………..………………………………………Ⅰ 目錄……………………………………………………………………Ⅱ 圖目錄…………………………………………………………………Ⅳ 表目錄……………………………………………………………..……V 第一章 緒論……………………………………………………………1 1.1研究動機…………….……….……………………………….1 1.1.1退貨政策對製造商的優勢…………………..…………1 1.1.2退貨政策對零售商的優勢….………………………….4 1.2研究背景………………………………..…………………….6 1.3研究目的……………………………………………………...8 第二章 文獻回顧…………………………………………….………..9 2.1合約議題相關之研究…….…….……………………………9 2.2 製造商之相關策略研究………………………………...…11 2.3二階層Stackelberg賽局理論相關之研究 ….……………13 2.4退貨政策相關文獻…………………………………………15 第三章 零售商之退貨與訂價模式……………………..……..…….20 3.1 模式架構………………………………...…………………20 3.1.1顧客需求函數…………………………………………21 3.1.2零售商之訂購量………………………………………22 3.2 零售商之退貨與訂價模式…………….……………..……22 3.2.1製造商之決策函數……………………………………23 3.2.2零售商之決策函數……………………………………24 3.3簡化零售商退貨與訂價模式……………………………….25 3.3.1模式Ⅰ、零售商訂購需求為彈性中立…..…………25 3.3.2模式Ⅱ、零售商訂購需求彈性受批發價影響………27 第四章 數值案例分析…………………………………..……..…….29 4.1 零售商訂購需求函數對退貨政策的影響……...…………29 4.1.1模式Ⅰ、零售商訂購需求為彈性中立…..…………30 4.1.2模式Ⅱ、零售商訂購需求彈性受批發價影響………32 4.2 零售商退貨與訂價模式與製造商退貨模式比較..….……35 4.3 消費者需求斜率對零售商退貨與訂價模式之影響…...…36 4.3.1模式Ⅰ、零售商訂購需求為彈性中立…..…………37 4.3.2模式Ⅱ、零售商訂購需求彈性受批發價影響………39 第五章 結語與未來研究方向….………………………..……..…….41 附錄……………………………………………………………………43 附錄A………………………………………………………...…43 附錄B………………………………………………………...…44 附錄C………………………………………………………...…45 附錄D………………………………………………………...…46 附錄E………………………………………………………...…47 附錄F………………………………………………………...…48 附錄G………………………………………………………...…49 附錄H………………………………………………………...…50 附錄I…………….…………………………………………...…51 參考文獻……………………………………………………………..52 圖目錄 圖1-1退貨政策程序概念圖…….………………………..………..…..3 圖1-2零售商與製造商1994年營業額比較圖………..………….…..6 圖3-1零售商與製造商決策程序架構圖……….……………………21 圖4-1模式Ⅰ斜率α對利潤之影響…………….……………………31 圖4-2模式Ⅰ斜率α對批發價、零售價與訂購量之影響……….…32 圖4-3模式Ⅰ斜率α對退貨比率之影響……….……………………32 圖4-4模式Ⅱ斜率m對利潤之影響…………….……………………34 圖4-5模式Ⅱ斜率m對批發價、零售價與訂購量之影響……….…34 圖4-6模式Ⅱ斜率m對退貨比率之影響……….……………………35 圖4-7模式Ⅰ消費者需求斜率b對利潤之影響…………….………38 圖4-8模式Ⅰ消費者需求斜率b對批發價、零售價與訂購量 之影響..………………………………………………………..38 圖4-9模式Ⅰ消費者需求斜率b對退貨比率之影響……….………38 圖4-10模式Ⅱ消費者需求斜率b對利潤之影響………….……..…39 圖4-11模式Ⅱ消費者需求斜率b對批發價、零售價與訂購量 之影響..………………………………………………………..39 圖4-12模式Ⅱ消費者需求斜率b對退貨比率之影響………………40 表目錄 表2-1退貨政策相關之文獻整理比較…………………..………..….19 表4-1 本研究與Emmons與Gilbert (1998)之比較……..………..….37

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