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研究生： 吳思涵
Su-han WU
論文名稱： Toward A Stage Model of the International Franchise System Development:
Toward A Stage Model of the International Franchise System Development:The Case of Taiwan and the USA
指導教授： 鄭明松
Ming-sung Chang
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 企業管理學系
Department of Business Administration
畢業學年度： 91
語文別： 英文
論文頁數： 59
外文關鍵詞： Models, Business Growth, Case Studies, International, Franchises
相關次數： 點閱：5  下載：0 
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    • The prevailing use of the international franchise system throughout the world provides impetus for academic research in the international franchise system development. In this research, a stage model, termed as the Stage Model of the International Franchise System Development, was therefore proposed to provide insights for the process of developing the international franchise system successfully. The development of the proposed model take references from related literature and case studies on five Taiwan’s international franchisers in the food industry. Detailed challenges, problems, and opportunities at each stage were documented, and directions for the future research were provided.

    Content .… … … … … … … … … … … … … … … … … … … … … … … … … … … … I Acknowledgement ...… … … … … … … … … … … … … … … … … … … … … … … I Abstract … … … … … … … … … … … … … … … … … … … … … … … … … … … … I Main Context Introduction .… … … … … … … … … … … … … … … … … … … … … … … … … … 01-03 Literature Review … … … … … … … … … … … … … … … … … … … … … … … … 03-07 The proposed stage model of the International franchise system development ...… … … … … … … … … … … … … … … … … … … … … … … 07-27 Stage One .… … … … … … … … … … … … … … … … … … … … … … … … … 9-13 Stage Two … … … … … … … … … … … … … … … … … … … … … … … … … 13-18 Stage Three ..… … … … … … … … … … … … … … … … … … … … … … … … 18-22 Stage Four … … … … … … … … … … … … … … … … … … … … … … … … … 22-26 Beyond Stage Five … … … … … … … ...… … … … … … … … … … … … … … 26-27 Conclusion … … … … … … … … … … … … … … … … … … … … … … … … … … … 27-30 Reference ..… … … … … … … … … … … … … … … … … … … … … … … … … … … 30-36 Appendix Appendix One: Easy Way… … … … … … … … … … … … … … … … … … … … … 36-41 Appendix Two: Quickly ......… … … … … … … … … … … … … … … … … … … … 41-45 Appendix Three: Formosa Chang ......… … … … … … … … … … … … … … … … 45-51 Appendix Four: Channel Tea .....… … … … … … … … … … … … … … … … … … 52-56 Appendix Five: M.S.G.P. .… … … … … … … … … … … … … … … … … … … … … 57-59

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