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研究生: 何安邦
Ang-Pang Ho
論文名稱: 供應商涉入角色與新產品開發專案績效關係之研究
指導教授: 林明杰
Ming-ji Lin
口試委員:
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
畢業學年度: 88
語文別: 中文
論文頁數: 101
中文關鍵詞: 供應鏈管理供應商涉入供應商涉入角色新產品開發專案績效
外文關鍵詞: Supply Chain Management, Supplier Involvement, Role of Supplier Involvement, New Product Project Performance
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  • 近年來供應商涉入新產品開發的議題,廣受實務界與學術界的重視。而且有愈來愈多的研究認為讓供應商早期涉入顧客新產品開發專案中有助於新產品開發專案績效的提升,但是只要讓供應商涉入新產品開發中便可達成提升新產品開發績效與加速產品開發速度的目的嗎? 由日本汽車業供應商管理的實務來看,日本式的新產品開發過程與會依照供應商不同的角色來區分其涉入新產品開發專案的程度,而並非如西方經理人所理解的只要讓所有的供應商全部涉入到新產品開發過程中即可提升新產品開發專案的績效,應該要區分供應商涉入角色才能達成提升新產品開發發案績效的目的。
    但到底是什麼因素會使得供應商會在新產品開發專案中扮演不同的角色呢? 這些影響因素是如何影響供應商涉入角色? 供應商涉入角色與新產品開發專案績效有無顯著關係? 此乃是本研究的主要的研究問題。於是本研究針對影響供應商涉入角色與新產品開發專案績效的因素進行文獻探討,確認出會影響供應商涉入角色與新產品開發專案績效的因素,包括下列變數:供應商技術能力、供應商承諾、及顧客本身技術創新。於是,本研究針對影響供應商涉入角色因素、供應商涉入角色與新產品開發專案績效進行實證研究。
    本研究針對國內高科技製造商作為研究對象,共發出問卷300份,回收66份,整體回卷率為22%。將回收之廠商資料進行路徑分析、集群分析、與差異性檢定。得到以下之研究結果:
    (1)顧客權力優勢愈高,會使供應商承諾愈低。
    (2)供應商承諾愈高時,會使供應商涉入角色愈偏向合夥者。
    (3)供應商的技術能力愈高時,會使得供應商涉入角色愈向合夥者。
    (4)供應商涉入角色愈偏向合夥者時,將會提高新產品開發專案的績效。
    (5)顧客本身技術創新程度愈高時,將會提高新產品開發專案的績效。
    本研究將針對研究結果提出對實務界與學術界的貢獻,並提出對未來有興趣從事相關領域研究之學者一些研究上的建議。


    第一章 緒論1 第一節 研究動機1 第二節 研究目的4 第三節 研究範圍5 第四節 研究流程6 第二章 文獻探討7 第一節 供應商涉入的定義7 第二節 供應商合夥關係10 第三節 供應商涉入角色相關文獻19 第四節 影響供應商涉入角色之因素28 第五節 新產品開發專案績效38 第六節 研究概念性架構43 第七節 個案研究45 第三章 研究設計46 第一節 研究架構46 第二節 研究變數定義47 第三節 研究假設50 第四節 變數衡量與問卷設計53 第五節 研究對象與問卷回收58 第六節 資料分析方法59 第七節 信度與效度61 第四章 研究結果與分析62 第一節 問卷回收資料基本分析62 第二節 路徑分析64 第三節 影響供應商涉入角色變數之分析68 第四節 影響新產品開發專案績效變數之分析73 第五節 本章結論78 第五章 結論與建議79 第一節 研究結論79 第二節 研究貢獻82 第三節 研究限制83 第四節 後續研究建議84 參考文獻85 一、中文部份85 二、英文部份86 附錄一 問卷91 附錄二 個案研究96

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