本文討論在四種需求形式下，可客製化的廠商在面對生產決策時，客製化程度和市場效應等因子及其它參數間會互相影響，該如何依據製造商的情況做最適當的生產決策。本文重點在分析利潤函數中各因子間的相互關係，把各因子及其相互關係量化並以圖形的方式呈現，考量各因子之關的權衡關係 (Trade-off)，使製造商可以依據生產時廠商及市場的情況，配合製造商想要達成的利潤目標，以製造商利潤最大為目的，訂定最合適的客製化程度。

This paper discusses four kinds of demand forms to profit function. The manufacturer adopts mass customization producing customized products to conform to the customers’ need. While the manufacturer makes the production decision, it will influence each other among the production factors, such as the degree of customization and market effect, etc. This paper thinks about the most proper production decision according to manufacturers'' situation. We focus on the analysis of the interrelations among the factors in the profit function. The interrelations of the factors will be quantified and shown in the figure. Considering the trade-off of the factors, the manufacturer can decide the most suitable degree of customization according to the market situations, the suppliers at the time of production, and most greatly the manufacturer''s profit.

1. Balkhi, Z.T. and L. Benkherouf (2004),On an inventory model for deteriorating items with stock dependent and time-varying demand rates, Computers & Operations Research, Vol.31, 223-240
2. Boynton, A.C., B.Victor and B.J.Pine II (1993), New competitive strategies: Challenges to organizations and information technology, IBM Systems Journal, vol.32, No.1, 40-64
3. Burnetas, A.N. and C.E. Smith (2000), Adaptive ordering and pricing for perishable products, Operation Research, Vol.48, No.3, 436-443
4. Damom, W.W. and R. Schramm (1972), A simultaneous decision model for product, marketing and finance, Management Science, Vol.19, 161-172
5. Dewan, R., B. Jing and A. Seidmann (2000), Adoption of Internet-Based Product Customization and Pricing Strategies, Journal of Management Information Systems, Vol.17, No.2, 9-28
6. Duray, R., P.T. Ward, G.W. Milligan, and W.L. Berry (2000), Approaches to Mass customization: Configurations and Empirical Validation, Journal of Operations Management, Vol.18, No.6, 605-625
7. Emmons, H. and S.M. Gilbert (1998), Note:The role of returns policies in pricing and inventory decisions, Management Science, Vol.44, No.2, 276-283
8. Gerchak,Y. and M. Parlar (1987), A single period inventory problem with partially controllable demand, Computers & Operations Research, Vol.14, No.1, 1-9
9. Khouja, M. and S.S. Robbins (2003), Linking advertising and quantity decisions in the single-period inventory model, International
Journal of Production Economics, Vol.86, 93-105
10. Krishnan, H., R. Kapuscinski and D.A. Butz (2004), Coordinating contracts for decentralized supply chains with retailer promotional effort, Management Science, Vol.50, no.1, 48-63
11. Lampel, J. and H. Mintzberg (1996), Customizing Customization, Sloan management review, Fall, 21-30
12. Lau, A.H.L. and H.S. Lau (1988), The newsboy problem with price-dependent
demand distribution, IIE Trans, Vol.20, No.2,168-175
13. Lau, A.H.L. and H.S. Lau (2003), Effects of a demand-curve’s shape on the optimal solutions of a multi-echelon inventory/pricing model, European Journal Of Operational Research, Vol.147, No.3, 530-548
14. Mukhopadhyay, S.K. and R. Setoputro (2004), Optimal return and modular design for build-to-order products, Journal of Operations Management, Vol.23, 496-506
15. Philip, K. (1989), From Mass Marketing to Mass Customization, Planning Review, Vol.17, No.5, 10-14
16. Pine Ⅱ, B.J., B. Victor, and A.C. Boynton (1993), Making Mass Customization Work, Harvard Business Review, Vol.71, no.5, 108-119
17. Rajivs, S., S. Dutta and S.K. Dhar (2002),Asymmetric store positioning and promotional advertising strategies: Theory and evidence, Marketing Science, Vol.21,No.1, 74-96
18. Sliveira, G.D., D. Borenstein and F.S. Fogliatto (2001),Mass Customization Literature Review and Research Directions, International Journal of Production Economics, Vol.72, No.1, 1-13
19. Toffler,A (1970), Future Shock. Bantam, New York
20. Tu, Q., M.A. Vonderembse, and T.S. Rang-Nathan (2001), The impact of
time-based manufacturing practices on mass customization and value to
customer, Journal of Operations Management, No.19, 201-217.
21. Welam, U.P. (1977), On a simultaneous decision model for marketing,
production and finance, Management Science, Vol.23, No.9, 1005-1009
22. Weng, Z.K. (1995), Channel coordination and quantity discounts, Management Science, Vol.41, No.9, 1509-1522
23. Whitin, T.M. (1955), Inventory control and price theory, Management Science, Vol.2, No.1, 61-68