目前台灣缺乏針對1980年後出生的新時代男性及女性的職家衝突研究，為彌補這塊的缺口，以零售業的樣本作此類研究的先鋒。本研究欲探討H零售公司的門市人員的職家衝突感受，並給予個案公司人力資源管理措施的改善建議。

本研究透過問卷調查H零售公司某區的全體門市人員，回收231份問卷，有效問卷119份，有效問卷回收率為51.5%，透過將問卷資料加以分析後，其結果如下：

1.男性的工作-家庭衝突高於女性
2.擔任主管職會比基層員工有較大的工作家庭衝突
3.30歲以上比30歲以下的受測者工作家庭衝突較高

Taiwan is currently short of studies on work-family conflict between males and females in new generation born after 1980. To make up for this gap, sample of H retail company is used as a pioneer for such research. This study is intended to explore work-family conflict feelings of salespeople in H retail company and give suggestions to improve human resources management for the case company.

This study investigated all the salespeople in H retail company by questionnaires. 231 questionnaires are retrieved and 119 are valid. The effective response rate was 51.5%. After analyzing the data, the results are as follow:

1. Male’s work-family conflict is higher than female’s.
2. Serving as a supervisor has a larger work-family conflict than an entry level employee.
3. Subjects over 30 years old have higher work-family conflict than those under 30 years old.

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