我國地方政府推廣客家語文模式及其成效之研究：
財團法人桃園市客家文化基金會個案分析
摘要
近年來我國地方政府致力精進客家語文推廣的施政作為，其中最具效率與效能
的模式就是設置私法人性質的財團法人基金會。本論文的主要研究問題為：桃園市
客家事務局捐助成立的財團法人桃園市客家文化基金會，在推廣客家語言文化傳承
之背景、理由、機制、形式、現狀以及運作模式為何？財團法人桃園市客家文化基
金會推廣客家語言文化之實踐作法及成效為何？本論文就是運用文獻分析法、深入
訪談法以及次級資料分析法等質性研究方法，針對桃園市客家事務局、財團法人桃
園市客家文化基金會、公關公司、客家社團等四個對象進行經驗研究。根據本論文
的研究發現，桃園市客家事務局於2016 年捐助成立財團法人桃園市客家文化基金
會是屬於私部門，在推廣客家語言文化活動時具有彈性，更能夠與民間團體客家社
團及廠商公關公司做最好的溝通公私協力調整配合；設置財團法人桃園市客家文化
基金會最大的成效，就是將原本屬於公部門與私部門之間上對下的層級關係，轉換
成為私部門對等互惠、平等與平行的關係，而本文根據上述研究發現作出具體的研
究建議。
關鍵字：推廣客家語文、財團法人桃園市客家文化基金會、桃園市客家事務局、客
家社團

A Study on Mode and Effect of Promoting Hakka Culture and
Language of Local Government in Taiwan：The Case Study of the
Hakka Culture Foundation in the Taoyuan City
Abstract
In recent years, Taiwan’s local governments have been committed to improving the
promotion of Hakka language, of which the most efficient and effective mode is the
setup of private foundations. The main research problem in this paper is: What is the
background reason, mechanism, form, current status, and operational mode of the
Taoyuan Hakka Culture Foundation set up and funded by the Department of Hakka
Affairs, Taoyuan City Government in the context of engaged in the promotion of
inheritance of Hakka language and culture? What are the implementation practices and
effectiveness of Hakka language and culture promotion and inheritance undertaken by
the Taoyuan Hakka Culture Foundation? This paper adopted the literature analysis
method, in-depth interview method, secondary data analysis method, and other
qualitative research methods to carry out empirical studies targeting Department of
Hakka Affairs, Taoyuan City Government, Taoyuan Hakka Culture Foundation, public
relations companies, and Hakka associations. The research findings in this paper show
that the Taoyuan Hakka Culture Foundation set up and funded by the Department of
Hakka Affairs Taoyuan City Government in 2016 is a private sector whose promotion of
Hakka culture activities demonstrates flexibility, able to achieve the most effective
communication with private groups, Hakka associations, vendors, and marketing public
relations companies, and adjust and coordinate through public-private partnerships. The
greatest achievement of the Taoyuan Hakka Culture Foundation is transforming the
top-down hierarchical relationship between the public sector and the private sector into
the reciprocal, equal, and parallel relationship of the private sector. Specific research
recommendations were proposed based on the research findings above
Keywords: Promoting Hakka Language; Taoyuan Hakka Culture Foundation;
Department of Hakka Affairs, Taoyuan City Government; Hakka Associations

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