本研究的主要研究目標是「軟體公司的組織績效」，希望對國內軟體公司的組織績效表現進行研究，以「市場導向」、「品質導向」及「學習導向」為變數，由這些觀點分析國內軟體產業的現況。本研究定位在實徵研究，以問卷調查的方式，驗證本研究提出的模型及假說。
從情境觀點(Contingency perspective)而言，上述三種導向之間的配合(Fit)，可能因其存在內部一致性(Internal consistency)，對於組織績效可能有相當程度的影響。為了探究上述可能存在的互動效果(Interaction)，本研究利用Venkatraman(1989)提出的調節(Moderation)、特徵偏離(Profile deviation)與共變(Covariance)等三種契合效果的分析方法，評估市場導向、品質導向、學習導向等構念對於組織績效的影響。
研究結果顯示，在整體模型之中，市場導向及品質導向對組織績效具有正向關係，而學習導向對組織績效的影響不顯著。在變數的調節關係方面，則品質導向及學習導向都不具有調節性的影響。
然而，除了個別因素的主效果之外，分析結果發現其配合影響對於組織績效有顯著的影響。在變數的共變關係方面，則得到顯著的結果，市場導向、品質導向、學習導向這三個自變數具有內部一致性，並且其內部一致性對組織績效具有顯著的影響。而在變數的特徵偏離關係部份，顯示當基礎模型的樣本在市場導向、品質導向、學習導向等變數與理想狀態越接近時，組織績效越好。因此，對於管理者而言，除了應注意不同導向因素對於組織績效所可能產生的影響之外，不同導向因素之間的管理與一致性亦應當予以重視。

This article is focus on the organizational performance of softwarehouses, and has a discussion on the influences of marketing orientation, quality orientation and learning orientation and is from the view of fit as mediator, fit as covariance, and fit as profile deviation. The result of the survey presents that the coalignment of the independent variables positively influences the organizational performance.

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