本研究以台灣的IC設計公司為研究對象，主要針對台灣IC設計產業特質、台灣IC設計公司產品發展流程、台灣IC設計公司的產品成功因素、IC設計公司產品上市後與競爭對手的競爭互動等議題進行研究。研究的方法採用個案研究法，由台灣目前的前十大IC設計公司中，挑選出瑞昱公司、凌陽公司、揚智公司為研究的個案，並設計開放式的問卷，對以上三家公司進行實地的採訪，除了以上的初級資料外，另外收集相關文獻等次級資料做參考，最後綜合以上的初級與次級資料，將台灣IC設計公司實際的產品發展流程、產品成功因素、產品上市後與競爭對手的競爭互動等，與文獻理論做比較與相互驗證，最後得到以下的研究結論，以作為台灣IC設計公司與相關研究的參考：
一、IC設計公司的產品在發展過程中，大致可以區分為產品規劃、產品發展、
產品測試、產品量產上市等四大階段。而在各不同的階段，分別強調不同部門人員的整合，其中在產品規劃階段，行銷/研發部門人員的整合最重要，在產品發展階段，行銷/研發/製造部門人員的整合最重要，在產品測試階段，研發/製造部門人員的整合最重要，在產品量產上是階段，製造/行銷部門人員的整合最重要。
二、當IC設計公司採用高新穎程度的產品策略時，若有市場成長率高的環境條件相配合，將會有好的產品績效表現。且若IC設計公司採用高新穎程度的產品策略時，其必須搭配產品發展速度較競爭公司快速的條件，才能較其競爭公司先攻佔市場，才能有好的產品績效表現。
三、當IC設計公司採用低價的產品策略時，若有市場成長率高的環境條件相配合，將會有好的產品績效表現。且若IC設計公司採用低價的產品策略時，其必須搭配公司的規模較小，競爭公司的規模較大的條件，才能以低價產品搶佔競爭公司原有的市場，才能有好的產品績效表現。
四、當IC設計公司產品推出的該市場成長率較低時，競爭公司間彼此的威脅較高，IC設計公司若採用產品的高新穎程度策略或低價策略，將對競爭對手的競爭回應速度與強度產生正效果。
五、當產品推出的IC設計公司規模較大時，對競爭公司的威脅較高，IC設計公司若採用產品的高新穎程度策略或低價策略，將對競爭對手的競爭回應速度與強度產生正效果。

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