| 研究生: |
劉佳慈 Liu-Chia Tzu |
|---|---|
| 論文名稱: |
餐具型式,食物型式與食物資訊對於食物攝取量之影響 |
| 指導教授: |
林建煌
Lin,Chien-Huang |
| 口試委員: | |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系在職專班 Executive Master of Business Administration |
| 論文出版年: | 2017 |
| 畢業學年度: | 105 |
| 語文別: | 中文 |
| 論文頁數: | 77 |
| 中文關鍵詞: | 食物 、餐具 、食物相關訊息 、食物呈現 、飲食 、攝入量 |
| 外文關鍵詞: | food, dinnerware, food-related information, food presentation, diet, intake |
| 相關次數: | 點閱:13 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究探討不同的餐具型式、不同的食物型式以及食物的相關資訊對於飲食攝取量之影響,以了解不同的餐具型式、不同的食物型式以及食物的相關資訊對會如何影響飲食的攝取。
本研究以實驗法進行,藉由餐具型式、食物型式、食物相關資訊等變數來探討消費者對飲食攝取量的影響。研究結果如下:
1.小碗的攝取量會顯著大於大碗的攝取量
2.長的湯匙會促進人們的攝取量
3.紅色的碗會有抑制效果,導致人們的攝取量減少
4.食物若為愛心造型,會增進攝取量
5.先喝杯溫水會增加食物攝取量
6.健康宣稱的存在與否並不會影響攝取量
針對本研究之研究結果提出相關建議,說明如下:
1.食用甜點時,應提供較大的碗盤,並使用較小的湯匙或叉子
2.紅色的碗裝甜點有助於降低甜點攝取量
3.食物型式應為菱角形象攝取量較少
4.應避免於食用甜點前喝溫水
5.透過對比性廣告強調具有健康宣稱的產品是具有健康現象
Abstract
This study examined the effect of various types of dinnerware, food presentation, and food-related information on dietary intake to understand how different types of dinnerware, food presentation, and food-related information affect dietary intake.
The study was conducted using the experimental method; variables such as dinnerware, food presentation, and food-related information were examined to determine their effects on consumers’ dietary intake. The research results are as follows:
1. The intake of diners using smaller bowls was significantly greater than that of diners using large bowls.
2. Longer spoons increased food intake.
3. Red bowls inhibited appetite and thus reduced food intake.
4. Food presented in a heart shape increased food intake.
5. Drinking a glass of warm water before meals increased food intake.
6. The presence or absence of health claims did not affect food intake.
On the basis of the research results, the following recommendations are proposed:
1. Use a large bowl or plate with a small spoon or fork when serving dessert.
2. Use red bowls for serving dessert to reduce intake.
3. Present food in a diamond shape to reduce intake.
4. Avoid drinking warm water before eating dessert.
5. Use comparative advertising to highlight the health-promoting effect of products bearing health claims.
參考文獻
一、中文部分
田井典子、石井陽子,(2009),COLORS&DISHES食色62個瞬間的IDEAS,四塊玉文化出版,台北。
健康雲,(2016),天冷心情差、食慾增加又嗜睡? 5題自測「冬季憂鬱症」,資料來源:http://health.ettoday.net/news/822248
陳瑩瑄,(2015),心情、時間傾向與幸福對女性選擇甜點的影響,義守大學管理學院碩博士班學位論文。
湯嘉明、陳俊宏,(2000),色彩意象傳達容易引起食慾之研究-以彩色湯匙為例。
葉美莉,(2000),商用色彩學,果岩。
廖慈純、黃惠玲,(2010),色彩概論,啟英文化。
衛生福利部,(2016),響應世界肥胖日 三成小孩過重或肥胖 7撇步戰勝兒童肥胖,資料來源:http://www.mohw.gov.tw/news/572457271
盧瑩娣,(2006),色彩對誘發食慾影響之研究-以蛋糕盤為例,國立雲林科技大學,視覺傳達設計系碩士論文。
二、英文部分
Bagchi, R., & Cheema, A. (2013). The effect of red background color on willing-to-pay: The moderating role of selling mechanism. Journal of Consumer Research, 39(5), 947-960.
Bargh, J.A., & Shalev, I. (2012). The substitutibility of physical and social warmth in everyday life. Emotion, 12(1), 154-162.
Barsalou, L.W. (2008). Grounded cognition. Annual Review of Psychology, 59, 617-645.
Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer Research, 2(3), 157-164.
Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & Marketing, 9(5), 347-363.
Ebbinghaus, H., & Abri, B. (1902). der Psychologie. LeipzigL: Veit.
Elliot, A. J., Maier, M. A., Binser, M. J., Friedman, R., & Pekrun, R. (2009). The effect of red on avoidance behavior in achievement contexts. Personality and Social Psychology Bulletin, 35(3), 365-375.
Genschow, O., Reutner, L., & Wänke, M. (2012). The color red reduces snack food and soft drink intake. Appetite, 58(2), 699-702.
Gerend, M. A., & Sias, T. (2009). Message framing and color priming: How subtle threat cues affect persuasion. Journal of Experimental Social Psychology, 45(4), 999-1002.
Heufler, G. (2006). DESIGN BASICS. Von der Idee zum Produkt.
Hong, J., & Sun, Y. (2012). Warm it up with love: The effect of physical coldness on liking of romance movies. Journal of Consumer Research, 39(2), 293-306.
IJzerman, H., & Semin, G.R. (2009). The thermometer of social relations: Mapping social proximity on temperature. Psychological Science, 20(10), 1214-1220.
IJzerman, H., & Semin, G.R. (2010). Temperature perceptions as a ground for social proximity. Journal of Experimental Social Psychology, 46(4), 867-873.
Jiang, Y., Gorn, G. J., Galli, M., & Chattopadhyay, A. (2016). Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments. Journal of Consumer Research, 42(5), 709-726.
Kotler, P. (1973-74). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-61.
Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The embodied mind and its challenge to western thought. NY: Basic Books.
Lin, Lin, & Hung, (2015)
Mehta, R., & Zhu, R. J. (2009). Blue or red? Exploring the effect of color on cognitive task performances. Science, 323(5918), 1226-1229.
Mishra, A., Mishra, H., & Masters, T. M. (2012). The influence of bite size on quantity of food consumed: a field study. Journal of Consumer Research, 38(5), 791-795.
Patch, C. S., Tapsell, L. C., & Williams, P.G. (2004). Dietetics and functional foods. Nutrition and Dietetics, 61, 22–29.
Rolls, B. J., Roe, L. S., Kral, T. V., Meengs, J. S., & Wall, D. E. (2004). Increasing the portion size of a packaged snack increases energy intake in men and women. Appetite, 42(1), 63-69.
Schwartz, J., & Byrd-Bredbenner, C. (2006). Portion distortion: typical portion sizes selected by young adults. Journal of the American Dietetic Association, 106(9), 1412-1418.
Scott, M. L., Nowlis, S. M., Mandel, N., & Morales, A. C. (2008). The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters. Journal of Consumer Research, 35(3), 391-405.
Stroebele, N., & De Castro, J. M. (2004). Effect of ambience on food intake and food choice. Nutrition, 20(9), 821-838.
Tepper, B. J. & Trail, A. C. (1998). Taste or health: A study on consumer acceptance of corn chips. Food Quality and Preference, 9(4), 267-272.
Titchener, E. B. (1908). Lectures on the elementary psychology of feeling and attention. Macmillan.
Van Kleef, E., Shimizu, M., & Wansink, B. (2012). Serving bowl selection biases the amount of food served. Journal of nutrition education and behavior, 44(1), 66-70.
Wansink, B. & Park, S. B. (2002). Sensory suggestiveness and labeling: Do soy labels bias taste? Journal of Sensory Studies, 17(5), 483-491.
Wansink, B. (2004). Environmental Factors That Increase the Food Intake and Consumption Volume of Unknowing Consumers. Annual Review of Nutrition, 24, 455-479.
Wansink, B. (2004). Environmental Factors That Increase the Food Intake and Consumption Volume of Unknowing Consumers. Annual Review of Nutrition, 24, 455-479.
Wansink, B., Painter, J. E., & North, J. (2005). Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake. Obesity Research, 13(1), 93-100.
Wansink, B., Van Ittersum, K., & Painter, J. E. (2006). Ice cream illusions: bowls, spoons, and self-served portion sizes. American journal of preventive medicine, 31(3), 240-243.
Wesp, R. (2000). Object recognition may distort size perception. Perceptual and motor skills, 90(3), 803-809.
Williams, L.E., & Bargh, J.A. (2008). Keeping one’s distance: The influence of spatial distance cues on affect and evaluation. Psychological Science, 19(3), 302-308.