跳到主要內容

簡易檢索 / 詳目顯示

研究生: 洪舶凱
Bo-Kai Hong
論文名稱: 環境動盪性與隨機應變能力 對新產品開發的影響:外部市場資訊 與資訊科技支持組織記憶之調節效果
Effects of Environmental Turbulence and Improvisational Capability on New Product Development as Moderated by External Market Information and IT Supported Organizational Memory
指導教授: 王存國
Eric T.G. Wang
口試委員:
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理學系
Department of Information Management
論文出版年: 2015
畢業學年度: 103
語文別: 英文
論文頁數: 74
中文關鍵詞: 隨機應變能力環境動盪性新產品開發流程性記憶陳述性記憶資訊科技支持的組織能力資訊科技支持的組織記憶
外文關鍵詞: Improvisational capabilities, Environmental turbulence, New product development, Procedural memory, declarative memory, IT-supported capability, IT-supported organizational memory
相關次數: 點閱:7下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 台灣製造業目前面臨與創新相關的挑戰是,無法預測快速變化的市場需求與新穎科技。面對如此的挑戰,新產品開發經常被視為創新的策略方法。為了能夠解釋新產品開發單位如何在如此動盪的環境中進行應變的作為,本研究針對隨機應變能力進行研究,其能夠幫助組織在短時間創造新穎策略以掌握快速不可預測的變化。再者,過去的研究認為組織的隨機應變能力通常發生於半結構化的組織環境,以便能夠同時掌握應變行為的方向性與彈性。因此,為了更深入探討環境動盪性與新產品開發之中隨機應變能力的組織環境,本研究將外部市場資訊,資訊科技支持的陳述性記憶,以及資訊科技支持的流程性記憶,作為本研究模型的調節效果。
    本研究使用的是運用問卷調查法的橫斷面研究,蒐集了二百八十二間台灣企業的有效問卷資料。結果,本研究發現環境動盪性確實能夠正向地影響隨機應變能力的產生,並且隨機應變能力也能帶給新產品開發效能與效率的正向影響。另外在調節效果上,一方面,本研究發現資訊科技支持的陳述性記憶會負向地影響環境動盪性與隨機應變能力間的關係。另一方面,也發現資訊科技支持的流程性記憶,會影響隨機應變能力與新產品開發效率之間的關係。


    The current challenge facing manufacturing firms in Taiwan related to innovation is the rapid and unpredictable changes of requirements in new technologies and market needs. For facing this challenge, new product development (NPD) is usually view as a strategic functions for innovating. For explaining the actions of NPD units in such an unpredictable situation referring environmental turbulence, this research studies improvisational capability needed for developing novel strategies within short time. Moreover, the past research suggested the improvisational capability usually occurs in the context of semi-structures for combining the guidelines and flexibility. Hence, to deeply exploring the improvisational capability between the environmental turbulence and NPD outcomes, this research views IT-supported organizational procedures memory as a moderator effect for guidelines of actions, and views IT-supported declarative memory and external market information as a moderator effect for flexibility of actions.
    This research conducted a cross-sectional survey with questionnaires administrated to gather data from 282 firms in Taiwan. As a result, we found that environmental turbulence positively affects the improvisational capability, and improvisational capability also positively affects the NPD outcomes. In terms of moderator effects, on one hand, we found that IT-supported declarative memory has a negative effect on the relationship between the environmental turbulence and improvisational capability. On the other hand, we found that IT-supported procedural memory has a negative effect on the relationship between the improvisational capability and NPD efficiency.

    中文摘要 i Abstract ii Content iv List of Figures vi List of Tables vii 1 Introduction 1 1.1 Research background 1 1.2 Research motivation 2 1.3 Research objectives and questions 3 2 Literature Review 5 2.1 Organizational capability 5 2.2 Improvisational capability 5 2.3 New product development 7 2.4 New product development and improvisational capability 8 2.5 External market information 10 2.6 Organizational Memory 11 2.6.1 Procedural Memory 12 2.6.2 Declarative Memory 12 2.6.3 IT-supported Organizational memory 13 2.6.4 IT-supported declarative memory 14 2.6.5 IT-supported procedural memory 15 3 Hypothesis 16 3.1 Environmental Turbulence and Improvisational Capability in NPD 16 3.2 External Market information 17 3.3 IT-supported Organizational Memory and Environmental Turbulence 18 3.3.1 IT-supported Declarative Memory 18 3.3.2 IT-supported Procedural Memory 19 3.4 Improvisational Capability in NPD and NPD outcomes 20 3.5 IT-supported Organizational Memory and Improvisational Capability 21 3.5.1 IT-supported Declarative Memory 21 3.5.2 IT-supported Procedural Memory 23 4 Research Methodology 25 4.1 Sample selection and Data collection 25 4.2 Instrument Development 25 4.2.1 Environmental turbulence 26 4.2.2 Improvisational Capability 27 4.2.3 New Product Development Outcomes 27 4.2.4 External Market information 28 4.2.5 IT-supported Organizational memory 29 5 Data Analysis and Results 32 5.1 Descriptive Statistics 32 5.2 Measurement Model 35 5.3 Structural Model 42 6 Conclusions 50 6.1 Findings and Discussion 50 6.2 Implications 52 6.3 Limitations 54 Reference 55 Appendix 62

    Anderson, J. R. (1983). The architecture of cognition. Harvard University Press.
    Atuahene-Gima, K., & Haiyang, L. (2004). Strategic Decision Comprehensiveness and New Product Development Outcomes in New Technology Ventures. Academy of Management Journal, 47(4), 583–597. http://doi.org/10.2307/20159603
    Bastien, D. T., & Hostager, T. j. (1988). Jazz as a process of organizational Innovation. Communication Research, 15(5), 582–602.
    Berliner, P. F. (1994). Thinking in Jazz: The Infinite Art of Improvisation. University of Chicago Press. http://doi.org/10.2307/899035
    Brown, S. L., & Eisenhardt, K. M. (1997). The Art of Continuous Change: Linking Complexity Theory and Time-paced Evolution in Relentlessly Shifting Organizations. Administrative Science Quarterly, 42(1), 1. http://doi.org/10.2307/2393807
    Chin, W., Marcolin, B., & Newstead, P. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a monte carlo simulation study and voice mail emotion / adoption study. Information Systems Research, 14(2), 189–217. http://doi.org/10.1287/isre.14.2.189.16018
    Ciborra, C. (1996). The platform organization: Recombining stategies, structures, and surprises. Organization Science, 7(2), 103–118.
    Clark, K. B., & Fujimoto, T. (1991). Product development performance : strategy, organization, and management in the world auto industry / Kim B. Clark, Takahiro Fujimoto. Harvard Business School Press. Retrieved from http://0-search.ebscohost.com.millenium.itesm.mx/login.aspx?direct=true&db=cat00524a&AN=btm.b674569&lang=es&site=eds-live
    Cohen, M. D. (1991). Individual Learning and Organizational Routine: Emerging Connections. Organization Science, 2(1), 135–139. http://doi.org/10.1287/orsc.2.1.135
    Cohen, M. D., & Bacdayan, P. (1994). Organizational Routines Are Stored as Procedural Memory: Evidence from a Laboratory Study. Organization Science, 5(4), 554–568. http://doi.org/10.1287/orsc.5.4.554
    Cohen, W. M., & Levinthal, D. a. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35, 128–152. http://doi.org/10.2307/2393553
    Collis, D. J. (1994). How valuable are organizational capabilities? Strategic Management Journal, 15, 143–152.
    Crossan, M., Cunha, M. P. E., Vera, D., & Cunha, J. (2005). Time and organizational improvisation. Academy of Management Review, 30(1), 129–145. http://doi.org/10.5465/AMR.2005.15281441
    Cunha, M. P., Cunha, J. V. Da, & Kamoche, K. (1999). Organizational Improvisation: What, When, How and Why. International Journal of Management Reviews, 1(3), 299–341. http://doi.org/10.1111/1468-2370.00017
    D Ulrich, D. L. (1990). Organizational Capability: Competing from the Inside Out.
    Danneels, E. (2002). The Dynamics of Product Innovation and Firm Compentencies. Strategic Management Journal, 23(12), 1095–1121. Retrieved from http://linkinghub.elsevier.com/retrieve/pii/S1047831001000360
    Duncan, R., & Weiss, A. (1979). Organizational Learning : Implications for organizational design. Research in Organizational Behavior, 1.
    Durkheim, E. (1978). Emile Durkheim on institutional analysis. University of Chicago Press.
    Eisenhardt, K. M., & Tabrizi, B. N. (1995). Accelerating Adaptive Processes : Product Innovation in the Global Computer Industry. Administrative Science Quarterly, 40(1), 84–110. http://doi.org/10.2307/2393701
    Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50.
    Hamel, C. K. P. and G. (1990). The core competence of the corporation. Harvard Business Review, 68(Issue:), 79–91.
    Hatch, M. J. (1997). Jazzing up the theory of organizational improvisation. Advances in Strategic Management, 14, 81–91.
    Hatch, M. J. (1999). Exploring the Empty Spaces of Organizing: How Improvisational Jazz Helps Redescribe Organizational Structure. Organization Studies, 20(1), 75–100. http://doi.org/10.1177/0170840699201004
    Henard, D. H., & Szymanski, D. M. (2001). Why Some New Products Are More Successful Than Others. Journal of Marketing Research, 38(3), 362–375. http://doi.org/10.1509/jmkr.38.3.362.18861
    Holbrook, M. B. (1995). Consumer Research: Introspective Essays on the Study of Consumptio. Sage publications, Inc.
    Huber, G. P. (1984). The Nature and Design of Post-Industrial Organizations. Management Science, 30(8), 928–951. http://doi.org/10.1287/mnsc.30.8.928
    Hutchins, E. (1991). Organizing Work by Adaptation. Organization Science, 2(1), 14–39. http://doi.org/10.1287/orsc.2.1.14
    Hutt, M. D., Reingen, P. H., & Ronchetto Jr., J. R. (1988). Tracing Emergent Processes in Marketing Strategy Formation. Journal of Marketing, 52(1), 4–19. http://doi.org/10.2307/1251682
    Jaworski, B., & Kohli, A. (1993). Market orientation : Antecedents and consequences. The Journal of Marketing, 57(3).
    Kamoche, K., & Cunha, M. P. E. (2001). Minimal Structures: From Jazz Improvisation to Product Innovation. Organization Studies, 22(5), 733–764. http://doi.org/10.1177/0170840601225001
    Katz, R. (1982). The effects of group longevity on project communication. Administrative Science Quarterly, 27, 81–104.
    Kusunoki, K., Nonaka, I., & Nagata, A. (1998). Organizational capabilities in product development of Japanese firms: A conseptual framework and empirical finding. Organization Science, 9(6), 699–718.
    Kyriakopoulos, K. (2011). Improvisation in Product Innovation: The Contingent Role of Market Information Sources and Memory Types. Organization Studies, 32(8), 1051–1078. http://doi.org/10.1177/0170840611410833
    Kyriakopoulos, K., & Ruyter, K. D. (2004). Knowledge Stocks and Information Flows in New Product Development. Journal of Management Development, 41(8).
    Leonard-Barton, D. (1993). Core capabilities and core rigidities: A paradox in managing new product development. Long Range Planning, 26(1), 154. http://doi.org/10.1016/0024-6301(93)90313-5
    Magni, M., Proserpio, L., Hoegl, M., & Provera, B. (2009). The role of team behavioral integration and cohesion in shaping individual improvisation. Research Policy, 38(6), 1044–1053. http://doi.org/10.1016/j.respol.2009.03.004
    March, J. ., & Simon, H. A. (1958). Organizations. John Wiley and Sons.
    Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. Harvard Business Review.
    MOEA. (2013). The statistic of industrial economics. Taipei.
    MOEA. (2014a). The statistic of industrial economics. Taipei.
    MOEA. (2014b). The survey of manufacturing investment and operation. Taipei.
    Moorman, C. (1995). Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes. Journal of Marketing Research (JMR), XXXII(3), 318–335. http://doi.org/10.2307/3151984
    Moorman, C., Bassoff, P., & Moorman, C. (2001). Organizational improvisation learning : A field study. Administrative Science, 46(2), 304–337. http://doi.org/10.1007/s00128-009-9634-7
    Moorman, C., & Miner, A. S. (1998a). Organizational improvisation and organizational memory. Academy of Management Review, 23(4), 698–723. http://doi.org/10.5465/AMR.1998.1255634
    Moorman, C., & Miner, A. S. (1998b). The convergence of planning and execution: Improvisation in new product development. Journal of Marketing, 62(3), 1–20. http://doi.org/10.2307/1251740
    Nambisan, S. (2003). Information systems as a reference discipline for new product development. Mis Quarterly, 27(1), 1–18. http://doi.org/10.1002/ejic.200700521
    Paul S. Adler, Barbara Goldoftas, D. I. L. (1999). Flexibility Versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System. Organization Science, 10(1), 43–68.
    Pavlou, P. a., & Sawy, O. a El. (2010). The “third hand”: IT-enabled competitive advantage in turbulence through improvisational capabilities. Information Systems Research, 21(3), 443–471. http://doi.org/10.1287/isre.1100.0280
    Quinnf, R. E., & Rohrbaughf, J. (1983). a Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach To Organizational Analysis*. Management Science, 29(3), 363–378.
    Rettig, C. (2007). The Trouble With Enterprise Software, 21–28. Retrieved from http://sloanreview.mit.edu/article/the-trouble-with-enterprise-software/
    Senge, P. M. (1999). The Fifth Discipline: The Art and Practice of the Learning Organization. Doubleday Currency. Random House Audio.
    Singley, M. K., & Anderson, J. R. (1989). The transfer of cognitive skill. Harvard University Press.
    Song, X. M., & Parry, M. E. (1997). A cross-national comparative study of new product development processes: Japan and the United. Journal of Marketing, 61(2), 1. http://doi.org/10.2307/1251827
    Stalk, G., Evans, P., & Shulman, L. E. (1989). Connpeting on Capabiiities : Tiie New Ruies of Corporate Strategy.
    Stein, E. W., & Zwass, V. (1995a). Actualizing organizational memory with information systems. Information Systems Research, 6(2), 85–117. http://doi.org/10.1287/isre.6.2.85
    Stein, E. W., & Zwass, V. (1995b). Actualizing Organizational Memory With Information-Systems. Information Systems Research, 6(2), 85–117.
    Stinchcombe, A. (1990). Information and Organizations. University of California Press.
    Tatikonda, M. V., & Rosenthal, S. R. (2000). Successful execution of product development projects: Balancing firmness and flexibility in the innovation process. Journal of Operations Management, 18(4), 401–425. http://doi.org/10.1016/S0272-6963(00)00028-0
    Thomke, S., & Reinertsen, D. (1998). Agile Product Development: Managing development flexibility in uncertain environments. California Management Review, 41(1), 8–30. http://doi.org/10.1016/S0737-6782(01)00142-4
    Tippins, M. J., & Sohi, R. S. (2003). IT competency and firm performance: Is organizational learning a missing link? Strategic Management Journal, 24(8), 745–761. http://doi.org/10.1002/smj.337
    Tushman, M. L., & Katz, R. (1980). External Communication and Project Performance: An Investigation into the Role of Gatekeepers. Academy of Management Proceedings, 8(1), 261–265. http://doi.org/10.5465/AMBPP.1980.4976212
    Ulrich, K. T., & Eppinger, S. D. (1995). Product Design and Development (First). Mcgraw-Hill College.
    Vera, D., Nemanich, L., Velez-Castrillon, S., & Werner, S. (2014). Knowledge-Based and Contextual Factors Associated with R&D Teams’ Improvisation Capability. Journal of Management, XX(X), 1–30. http://doi.org/10.1177/0149206314530168
    Von Hippel, E. (1988). The sources of innovation. New York: Oxford University Press.
    Walsh, J. P. (1995). Managerial and Organizational Cognition: Notes from a Trip Down Memory Lane. Organization Science, 6(3), 280–321. http://doi.org/10.1287/orsc.6.3.280
    Walsh, J. P., & Ungson, G. R. (1991). Organizational memory. Academy of Management Journal, 16(1), 57–91.
    Weick, K. E. (1993). The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster. Administrative Science Quarterly, 38(4), 628–652. http://doi.org/10.2307/2393339
    Weick, K. E. (1996). Drop Your Tools: An Allegory for Organizational Studies. Administrative Science Quarterly, 41(2), 301–313. http://doi.org/10.2307/2393722
    Weick, K. E. (2012). Making Sense of the Organization: Volume 2: The Impermanent Organization. John Wiley & Sons. http://doi.org/0470748702
    Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5(2), 171–180.

    QR CODE
    :::