| 研究生: |
蔡思慧 Szu-Hui Tsai |
|---|---|
| 論文名稱: |
系統產品之競爭與整合 |
| 指導教授: |
邱俊榮
Jiunn-Rong Chiou |
| 口試委員: | |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 產業經濟研究所 Graduate Institute of Industrial Economics |
| 畢業學年度: | 93 |
| 語文別: | 中文 |
| 論文頁數: | 35 |
| 中文關鍵詞: | 整合結構 、互補性零件 、系統產品 |
| 相關次數: | 點閱:4 下載:0 |
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本文以Hotelling Model來描述系統產品間水平差異問題,設立系統產品的兩互補性零件皆為價格競爭之雙占模型,討論在不同的整合結構下,市場競爭狀態的分佈情形、系統產品價格之比較與福利分析。本文發現在產品水平差異性小時,平行垂直整合廠商之系統產品價格較獨立廠商時為高,此結果與一般垂直整合下系統產品價格的變化有所不同。在本文中平行垂直整合結構除了內化互補品的垂直外部性外,也內化了系統產品間的水平替代性,使得平行垂直整合後系統產品價格不降反升。而在福利分析方面,直接競爭與市場相接之市場競爭狀態下,不論整合結構為何,其社會福利皆滿足社會最適。然而在區域性獨占時,組合商品競爭與完全整合兩種整合型態最接近社會福利極大,其次是平行垂直整合,社會福利最小的是獨立廠商與平行水平整合兩種情況。
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