摘要
本研究目的在探討台灣矽晶太陽能產業，建構於技術創新的競爭策略，依此發展合適產業之經營方案。利用模糊層級分析法，建構出技術創新評選因素，並以問卷方式分析評選因素之權重，進一步找出合適的關鍵發展方案。研究成果說明如下：
一、建立競爭策略評選層級架構
三大面向分別為「生產規模」、「產品與技術發展」與「產業整合程度」，而六個次要目的分別是「規模遞增」、「固定規模」、「多樣化」、「集中化」、「高程度整合」、「低程度整合」，而十二項評估準則分別是「計畫性擴產(推式)」、「需求性擴產(拉式)」、「定產量,品質提升」、「定品質,產量增加」、「前瞻性研發(拉式)」、「利基型研發(推式)」、「前計畫性研發(拉式)」、「需求性研發(推式)」、「單向整合(上或下)」、「双向整合(上與下)」、「產品品項縮減」、「部門分割」。三大策略方案為「自行開發/建置」、「外購/併購」、「策略聯盟」。
二、關鍵策略評選構面之跨構面權重值及權重排序
評選因素中以生產規模為第一，產品與技術發展為第二，產業整合程度為排名最後。跨構面之相對重要性，「計畫性擴產(推式)」為最高，「前瞻性研發(拉式)」為第二，第三為「需求性擴產(拉式)」，最後一名為「部門分割」。
三、太陽能產業競爭策略方案評選權重結果
「自行開發／建置」及「策略聯盟」的方案為最常採用，而「外購／併購」的方案其分數均非最低分。

Abstract
The purpose of this study is construct competitive strategies for technology innovation of Taiwan silicon solar industry, and the development of industrial management plan. The fuzzy AHP to construct the technology innovation award factors and questionnaire analysis right selection factors of weight, further to find the right key development programs. Research results as follows:
1. The establishment of competitive strategy selection hierarchical structure
Three dimensions were "production scale", "product and technology development," "degree of industry consolidation" and six secondary objectives were “incremental scale", "fixed size", "diversity", "centralized", "a high degree of integration", "low degree of integration", twelve assessment criteria are "plan of expansion (push)", "expansion of demand (pull)", "fixed yield, quality improvement," "given quality, increase yield," "forward-looking research and development (pull) "," niche research and development (push) "," the former R & D program (pull) "," R & D needs (push) "," one-way integration (up or down) ""bidirectional integration (upper and lower)," "product items cut", "separation of departments" ,three strategic plan for the "self-development / build", "outsourcing / M & A," "strategic alliance"
2. The dimensions weights and cross assessment criteria weight for sorting
The dimensions weights are "production scale" is the first, the second is "product and technology development," "degree of industry consolidation" ranked last. The relative importance of cross-dimensions, the "plan of expansion (push)" is the highest, "forward-looking research and development (pull)" for the second, third is "demand of the expansion (pull)", last one is "the separation of departments."
3. Solar Industry Competitive Strategy weighting scheme results
"Self Development / build" and "strategic alliance" solution for the most commonly used, and "outsourcing / M & A" non-program their scores were the lowest points.
Keywords: solar energy industry, competitive strategy, technology innovation, fuzzy AHP

一、中文部份
1. 大前研一(1984)。策略家的智慧。黃宏義譯。台北：長河出版社。
2. 王啟秀、孔祥科、左玉婷（2008），全球能源產業趨勢研究－以臺灣太陽能光電產業為例，中華管理評論國際學報，第11卷第3期，1-47頁。
3. 司徒達賢(1995)。策略管理。台北市：遠流出版社。
4. 吳思華（1988）。產業政策與企業策略。台北：中華經濟研究所。
5. 吳思華（1998）。策略九說。臺北市：臉譜文化。
6. 林志維（2002）「競爭策略、技術環境、技術創新與技術績效之關係研究－以電子高科技業與化工業為研究對象，國立成功大學企業管理研究所碩士論文。
7. 邱義城(1997) 。策略聖經。台北市：商業週刊出版公司。
8. 康志堅（2009），太陽光電系統產業生態分析，工研院產業研究報告，2009年8月25日。
9. 許士軍(1980)。管理學。臺北市：臺灣東華出版公司。
10. 湯明哲(2003)。策略精論 -基礎篇。台北市：天下遠見出版公司。
11. 翟寶達（1994），技術環境、競爭策略與技術策略配合對經營績效影響之研究，中原大學企業管理研究所碩士論文。
12. 蔡敦浩（1995），科技體制與產業發展，高雄：復文圖書出版社。
二、英文部份
1. Aakers, D. A. (1988). Strategic market management. New York: John Wiley & Soms Inc.
2. Abell, D. F. (1980). The Starting Point of Strategic Planning, Prentice-Hall, INC
3. Abernathy, W. J., & Utterback, J. M. (1978). Patterns of industrial innovation. Technology review, 64, 254-228.
4. Andrews, K.R. (1971). The concept of corporate strategy. Dow Jones-Irwin.
5. Ansoff H.I.and Steward,J.M. ,（1967）,Strategies for a technology-Based Business,Harvard Business Review,Nov-Dec, 71-83
6. Ansoff, I. H. (1965), ‘Corporate Strategy’, McGraw-Hill Book Co.
7. Ansoft, H.I. and Stewart, J.M. (1967). Strategies for a Technology Based Business, Harvard Business Review,. November-December,, 71-83.
8. Ayres, R. U.（1969）, Technological Forecasting and Long-Range Planning, N.Y.：McGraw-Hill Inc.
9. Barras, R. (1986). Towards a theory of innovation in services. Research policy, 15(4), 161-173.
10. Betz, F. (1993),, Strategic Technology Management, New-York :McGraw-Hill Inc.
11. Bitondo, D. and Frohman, A. (1981), Linking Technological and Business Planning, Research Management, 21.
12. Brockhoff, K., & Chakrabarti, A. K. (1988). R&D/marketing linkage and innovation strategy: Some West German experience. Engineering Management, IEEE Transactions on, 35(3), 167-174.
13. Burgelman,R.A. and R.S. Rosenbloom,（1989）,Technology Strategy：An Evolution Process Perspective,Research on Technological Innovation management and Policy，JAI press ,4,1-23
14. Cardullo（1996）, Introduction to managing technology, Taunton, Somerset, England : Research Studies Press,54-55.
15. Chandler, A.D. (1962), Strategy and Structure. Unpublished doctoral dissertation, Cambridge: Harvard University Press.
16. Christer, K. & Par, A.（1997）, Changing Product Development Strategy-A Managerial Challenge, Perspective , 14 ,473-484.
17. Cooper, R. B. (2000). Information Technology Development Creativity: A Case Study of Attempted Radical Change, MIS Quarterly, 24(2), 245-276.
18. Damanpour, F., & Evan, W. M. (1984). Organizational innovation and performance: the problem of" organizational lag". Administrative science quarterly, 392-409.
19. Danila, N. (1989), “Strategic Evaluation and Selection of R&D Projects, R&D Management, 19(1), 47-62.
20. De Grann, (1980). Extensions of the multiple criteria analysis method of T. L. Satty. National Institute for Water Supply, Netherlands: Vocrburg.
21. Drucker, P. (1954). The Practice of Management. N.Y.: Harper and Row.18. Rddd.
22. Dschenbach & Geistauts（1987）, Measuring Strategic Performance, Strategic Management Journal, 7, 462-487.
23. Ettlie, J. E., & Reza, E. M. (1992). Organizational integration and process innovation. Academy of Management Journal, 35(4), 795-827.
24. Ettlie, J. E., Bridges, W. P., & O'keefe, R. D. (1984). Organization strategy and structural differences for radical versus incremental innovation. Management science, 30(6), 682-695.
25. Ettlie,J.E. and W.P. Bridges, （1987）Technology Policy and Innovation in Organization,In J.M. pennings and A. Buitendam eds,New Technology as Innovation,Ballinger Publishing Company,.
26. Freeman, C., (1982), The Economics of Industrial Innovation, Cambridge, MIT Press, MA.
27. Glueck, W.F.(1976), Business Policy: Strategy Formulation and Management Action, New York: McGraw-Hill.
28. Hill, C. W., & Jones, G. R. (1995). Strategic management theory (4th ed.). Boston, MA: Houghton Miffilin Co.
29. Hofer, C. W. ＆ Schendel, D. (1978). Strategy Formulation: Analytical Concepts. St. Paul, MN: West Publishing Company.
30. Hofer, C. W. ＆ Schendel, D. E.（1978）, Strategy Formulation：Analytical Concepts, St. Paul：West Pub.
31. Huang, L. C., Chang, P. T., & Lin, H. J.(1997), The Fuzzy Managerial Takent Assessment model: A Pilot Study, Pan-Pcacific Managerial Review, 1(1), 71-83.
32. Knight, K. E. (1967). A descriptive model of the intra-firm innovation process. Journal of Business, 478-496.
33. Laarhoven, P. J. M. & Pedrycz, W. (1983). A Fuzzy Extention of Satty’s Priority Theory. Fuzzy Sets and System, 11, 229‐241. Buckley, J. J. (1985). Fuzzy hierarchical analysis. Fuzzy sets and systems, 17(3), 233-247.
34. Lee, Jungwon and Jinjoo Lee(1994), Competitive Structure and Strategic Types in the Korean Software Industry,Technovation,14,295
35. Leonard-Barton, D., (1992), Core capabilities and core rigidities: a paradox in managing new product development, Strategic Management Journal, 13, 111-125. Baker NR, Green SG & Bean AS（1986），The Need for Strategic Balance in R&D Project Portfolios，Research Management, Mar-Apr, 41.
36. Maidique,M.A.and Patch P. ,（1988）,Corperate Strategy and Technology Policy,in Reading on the Management of Innovation,eds.Michael L.Tushman and William L.Moore,273-342.
37. Maidique,M.A.and Patch P. ,（1988）,Corperate Strategy and Technology Policy,in Reading on the Management of Innovation,eds.Michael L.Tushman and William L.Moore,.273-342.
38. Miles, R. E. and Snow, C. C. (1978). Organizational strategy, structure, and process, NY: Mcgraw-Hill
39. Miller, A., & Dess, G. G. (1996). Strategic management. NY：Mcgraw-Hill.
40. Mintzberg, H. (1987). The Strategy Concept I: Five Ps for Strategy. California Management Review, 30(1), 11-24.
41. Oslo Manual., (1997),.Proposed Guidelines for Collecting and Interpreting Technological Innovation Data (second edition), .Paris.
42. Pegels, C. C. & Thirumurthy, M. V.（1996）, The Impact of Technology Strategy on Firm Performance, IEEE Transactions on Engineering Management ,43 ,246-249.
43. Porter, M. E. (1980), Competitive Strategy：Techniques for Analyzing Industries and Competitors, The Free Press, New York.
44. Porter, M.E. (1985). Competitive Advantage, New York, NY The Free Press.
45. Saaty, T. L. (1980), The Analytic Hierarchy Process：planning, priority setting, resource allocation, McGraw-Hill , New York.
46. Schuler, R. S. & Jackson, S. E.(1987), Linking Competitive Strategies with Human Resource Management Practices, Academy of Management Executive, 1(3), 207-219.
47. Segev, E. (1989). A systematic comparative analysis and synthesis of two business‐level strategic typologies. Strategic Management Journal, 10(5), 487-505.
48. Skinner, C.S.(1985).The Strategic Management of Technology InP.R.Kleindorter Eds, The Management of Productivity and Technology in manufacturing. New York: Plenum Press, 300-315.
49. Smith, S. ＆ Walsh, J.E.（1978）, Strategies in Business, New York：Wiley.
50. Souitaris, V. (2002). Firm–specific competencies determining technological innovation: A survey in Greece. R&D Management, 32(1), 61-77.
51. Tidd, J. (2001). Innovation management in context: environment, organization and performance. International Journal of Management Reviews, 3(3), 169-183.
52. Utterback, J. M., & Abernathy, W. J. (1975). A dynamic model of process and product innovation. Omega, 3(6), 639-656.
53. Walker & Ruekert(1987), Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework, Journal of Marketing, 51, 15-33.
54. Weiss, A. R., & Birnbaum, P. H. (1989). Technological infrastructure and the implementation of technological strategies. Management Science, 35(8), 1014-1026.
55. Zahra, S. A. & Bogner, W. C.（1999）, Technology strategy and new venture’s performance: Examining the moderating role of the firm’s competitive environment, Journal of Business Venturing,15, 135-173.
56. Zahra, S. A., Sisodia, R. S., & Das, S. R. (1994). Technological choices within competitive strategy types: a conceptual integration. International Journal of Technology Management, 9(2), 172-195.