台灣校園的實驗室有各式各樣的研究成果，但校園師生將這些研究成果拿來創業成功者卻不多，到底是什麼的原因導致這樣的結果呢？我們希望透過觀察校園創業團隊在其創業初期歷程中的策略作為，來了解校園創業活動的面貌。進而希望能提出一些建議，讓這股創新的動力能夠在校園中茁壯，進一步為台灣社會經濟帶來一番新局。故藉由「意會活動」及「實質選擇權」兩大工具及前期紮根研究，本研究欲發展量化工具探討大學校園創業團隊如何進行意會活動，並分析探討該意會活動與實質選擇權之間的關係，如何影響其事業發展，及是否會帶動其事業價值。此外，我們會進而分析探討意會活動與實質選擇權之間的關係，並進行定量化的過程。研究結果部份，我們會嘗試以三個關鍵問題來引導實務界運用本研究的分析結果。第一個關鍵問題，創業團隊應該如何監控創業機會價值的變化？本研究建議可由實質選擇權價值來分析這個問題。第二個關鍵問題，應從事哪些努力才能驅動有利的實質選擇權徵兆？我們也建議可由意會活動來分析此問題。第三個關鍵問題，對特定實質選擇權徵兆有明顯作用的意會活動項目為何？附帶的，能彼此相輔相成的意會活動組合為何？為回答此問題，我們在第七章將所有測量結構關係彙總，以利實務應用。

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