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研究生: 范畯騰
Jyun-teng Fan
論文名稱: 計劃性行為理論探討員工知識分享意圖之研究–以新產品開發專案為例
指導教授: 陳炫碩
Shiuann-shuoh Chen
口試委員:
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
畢業學年度: 98
語文別: 中文
論文頁數: 48
中文關鍵詞: 計劃性行為理論知識分享知識管理
外文關鍵詞: Knowledge Sharing, TPB, Knowledge Management
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  • 從知識基礎論(KBT)的觀點來看,知識為現代企業主要核心競爭的基礎。而組織企業欲成功的將個人的知識轉移到組織內部並不容易。在組織的立場是希望組織成員都貢獻出他們寶貴的知識給他人,但在個人觀點卻是希望將寶貴的知識儲存在自己身上。有鑑於此二者之間的衝突,本篇的研究目的就是希望能瞭解阻礙或促進知識分享意圖的因素有哪些。
    因此我們希望以劃性行為理論(TPB)為研究主體,來瞭解人類心裡層面是如何看待組織內知識分享這樣的行為。TPB提到影響人類行為意圖主要有三大構面,分為是「態度」、「主觀規範」和「知覺的行為控制」,而影響這三大構面的外生變數又有哪些,是我們希望能知曉的。因此我們提出一些變數如:誘因機制、社會心裡因素、組識及個人行為能力等,來探討影響計劃性行為理論主要構面是否能解釋員工在組織內知識分享的行為。也希望藉由問卷發放與實證分析所得之結果,可作為學術界及產業界的參考依據。


    According to Knowledge-Based Theory perspective, Knowledge management is competitive advantages of the firm. But successfully transfer knowledge from individual to organization is not easily. Organization expect employee share their knowledge to others, but individual willing to hoard it. There is a conflict between the two sides. So we hope to find some factors that cause the barriers of intention to share knowledge or facilitations of intention to share knowledge.
    We use Theory of planned behavior to clarify how individuals think of knowledge sharing behavior within a firm. Based on TPB, There are three main structures, which are attitude, subjective norm and perceived behavioral control, influence general human behavior. We also want to find out what factors can affect these three structure respectively. Therefore we use incentive system, social psychology, organization culture and individual behavior control as antecedent factors of TPB to explain the effective of intention to share knowledge. We collect data from someone who have experienced new product development project and make some conclusions. We hope this study can help academic and industry development.

    中文摘要 i Abstract ii 目錄 iii 圖目錄 v 表目錄 vi 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的及貢獻 2 第三節 研究範圍與限制 3 第四節 研究流程 3 第二章 文獻探討 5 第一節 基礎理論ー計劃性行為理論 5 第二節 計劃性行為理論的信念構面 8 第三章 研究設計 14 第一節 研究架構 14 第二節 研究假說 15 第三節 變數的定義與衡量 17 第四節 結構方程式模型 21 第五節 抽樣方法與問卷設計 25 第四章 資料分析結果 26 第一節 基本資料之統計分析 26 第二節 衡量模式評估 27 第三節 結構模型評估 34 第四節 研究假設分析 37 第五章 結論與建議 38 第一節 研究結論 38 第二節 研究建議 39 參考文獻 40 附錄 44

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