所以，本研究利用不同的媒體組合方式和資訊內容的整合程度，來探討新興金融產品多媒體宣導方式對資訊接收者反應和認知負荷量的影響，並進一步驗證認知負荷量和資訊接收者反應之間的相關性。本研究發現圖表＋聲音解說的媒體組合比目前廣泛使用在新興金融產品的廣告文宣和網站產品專區的圖表＋文字敘述的媒體組合，對資訊接收者有較低認知負荷量和較佳的記憶、態度和行為意圖反應；而且認知負荷量和資訊接收者的記憶、態度和行為意圖反應皆呈現負相關。
期望本研究結果可以建立採用多媒體技術和多媒體資訊系統的參考原則，提供使用多媒體技術或後續實徵性研究一些建議，包括未來的研究方向和所應注意的事項，並能提供學術界和實務界參考之用。

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