本篇論文將嘗試從以往諸多學者對網站經營所探討的兩個構面「通路」、「媒體」，去加以整合，並且嘗試著探討當供應商運用其中一個層面去架設該公司網站時，將對該供應商原通路關係裡的權力來源及通路氣候造成何種影響。

參考文獻
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