現今的製造商面對著一個要求高度產品多樣化、較短的產品生命週期與開發時間的客製化國際競爭市場，同時客戶要求也經常地改變。產品家族的設計可以有效地在滿足單一顧客需求的同時，透過規模經濟有效地利用設計與生產所作的投資。但是如何於產品開發資源有限的情況下，在產品多樣性以及複雜性之間找到一個產品家族設計的平衡點，成為產品經理的一大挑戰。
本研究的共有幾項主要的貢獻。產品概念以及產品平台的具體化，讓產品家族的設計更為實際且可受評估。以市場需求為出發點，發展出最適合客戶要求的產品概念與初步設計。自動化產品平台管理系統讓過去複雜、耗時且不易完整考量全部解決方案的產品經理工作項目變得直覺與快速。

Manufacturers nowadays face an increasing international competition market which is increased customization with high product variety, shorter product lifecycle and development time, and customer demands are constantly changing. Focusing on developing product families based upon product platforms can contribute to the satisfaction of individual customer needs while leveraging investments in design and production through economy of scale. However, the challenge of product managers is to manage product performance and initial cost is to balance of product variety and complexity with the resource constrains of product development
There are several main contributions of this research. The representations of product concept and product platform make the design of product family more practical and evaluable. Based on market requirements, the product concept and preliminary design is developed. The automation product platform management system turns the burden of product manager from complex, time-consuming and fragmental work into intuitive and agile one.

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