本研究以國內電子、電機廠商為研究對象，並以新產品開發專案為分析單位，用問卷調查方式收集資料，以探索不同高低的環境不確定性下，研發/行銷整合、研發/顧客整合與新產品開發績效之關係。研究結果發現如下：
1.研發/行銷整合、研發/顧客整合與新產品開發績效有明顯的正向關係。
2.不考慮其他的因素，環境的不確定性確實與新產品開發績效有明顯的調節關係。至於其調節程度的多寡、企業規模不同的忍受程度，有待後續的研究努力。
3.研發/行銷整合、研發/顧客整合與環境的不確定性兩兩交互作用下，僅有部分的新產品開發績效受到其影響，從文獻探究其原因，最主要是因為不確定性的衡量，目前為止仍相當啟人疑竇。
4.研發/行銷整合、研發/顧客整合在改善新產品開發績效的同時，市場與技術的不確定性確實是存在。而且要達到整合也勢必會增加新產品開發績效的成本。所以決策者在分配費用於組織性的整合時，千萬不要忽略了高/低環境不確定所產生的干擾，才能找出最適當的整合與最有成本效率的方法。

參 考 文 獻
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