| 研究生: |
李逸文 Yi-Wen Li |
|---|---|
| 論文名稱: |
賣場視聽環境對消費情緒、時間知覺及賣場滿意度的影響 The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
| 指導教授: |
林建煌
Chien-Huang Lin |
| 口試委員: | |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 畢業學年度: | 89 |
| 語文別: | 中文 |
| 論文頁數: | 106 |
| 中文關鍵詞: | 賣場 、虛擬 、消費 、情緒 、時間知覺 、滿意度 、視覺 、聽覺 |
| 外文關鍵詞: | virtual, affect, perception, satisfaction |
| 相關次數: | 點閱:13 下載:0 |
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研究結果主要有下列幾點:
1.賣場色系會透過消費情緒影響時間知覺及賣場滿意度。
2.賣場亮度會透過消費情緒影響時間知覺及賣場滿意度。
3.賣場音樂熟悉度不需透過消費情緒,可直接影響時間知覺。
4.賣場音樂曲風會透過消費情緒影響時間知覺及賣場滿意度。
5.賣場廣播類型不需透過消費情緒,可直接影響時間知覺。
6.賣場音樂音量會透過消費情緒影響時間知覺及賣場滿意度。
7.視聽環境交錯影響下,聽覺對於消費者情緒、時間知覺、滿意
度的影響程度大於視覺的效果。
一、中文部份
王健民(1992),音樂、情緒購買涉入與購買行為之研究─實地實驗研究
國立中原大學企業管理研究所 碩士論文
林俊役(1998),WWW使用者網路購物因素之研究
國立政治大學企業管理研究所 碩士論文
薛仲奇(1998), 等待資訊呈現方式、參考點與填補機制對情緒反應及時間知覺的影響 國立中央大學企業管理研究所 碩士論文
李曜洲(1999), www等待情境:圖像速度認知、音樂與參考點對情緒反應及時間知覺的影響 國立中央大學企業管理研究所 碩士論文
連育正(2000),青少年消費型態與消費空間關係之研究─以西門町為例
私立中原大學室內設計研究所 碩士論文
陳錦雄(2000),點元素於視覺設計之構成研究
國立台灣師範大學設計研究所 碩士論文
博田 茶(2000),”好色人生--色彩魔術師”
婦女與生活社文化事業有限公司 出版
野村順一(2000),”Color Magic顏色魔法書”
方智出版社股份有限公司 出版
村井 靖兒(2000),”心靈音樂療法”
台灣實業文化有限公司 出版
源一資訊(2000),”空間魔法師 V3.0”
源一資訊有限公司 出版
榮欽科技(2000),”動畫專定3D STUDIO MAX R3”
松崗電腦圖畫資料股份有限公司 出版
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