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研究生： 李秋賢
Cho-Shai Lee
論文名稱： 退貨政策下多次折扣存貨模式
指導教授： 陳振明
Jen-ming Chen
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理研究所
Graduate Institute of Industrial Management
畢業學年度： 88
語文別： 中文
論文頁數： 50
中文關鍵詞： 時尚性商品 、退貨政策 、多次折扣 、Stackelberg
相關次數： 點閱：9  下載：0 
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    • 提要…..………………………..………………………………………Ⅰ 目錄……………………………………………………………………Ⅱ 圖目錄…………………………………………………………………Ⅳ 表目錄…………………………………………………………………Ⅴ 第一章 緒論……………………………………………………………1 1.1研究動機…………….……….……………………………….1 1.2研究目的……………………………………………………4 第二章 文獻回顧…………………………………………….………..6 2.1報童問題…….…………….…………………………….……6 2.2退貨政策..………………………………..………………...…7 2.3時尚性商品之相關文獻...…………………………………..11 2.4探討折扣問題之存貨模式………………………………….13 2.4.1供應商提供零售商數量折扣之存貨管理模式………13 2.4.2零售商施行連續多次折扣之存貨管理模式…………14 2.5有關Stackelberg賽局理論之文獻………………………….16 第三章 退貨政策下多次折扣存貨模式……………...…….……….18 3.1模式之環境設定…..……………………………...…………18 3.2退貨政策下零售商的角色…………………..……..……….19 3.3退貨政策下製造商的角色.…………………………………24 第四章 數值案例分析………………………..……………………..25 4.1製造商不採行退貨政策，零售商執行多次折扣策略之 利潤水準比較…………………………….…………………26 4.2考慮零售商實施多次折扣的作法，製造商的最佳退貨 決策..…….……….…...………………………………….…29 4.3考慮零售商實行多次折扣策略，製造商提供最佳退貨 政策之利潤比較……………………………………………32 4.4考慮需求函數中，斜率b的變化對利潤的影響…….…...34 第五章 結語與未來研究方向………………………………………37 附錄…………………………………………………………………..39 附錄A…………………………………………………………...39 附錄B…………………………………………………………...41 附錄C…………………………………………………………...44 附錄D…………………………………………………………...45 附錄E…………………………………………………………...46 參考文獻……………….…….….………………….………………..47

    中文部份
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