近年來隨著數位時代的來臨，嶄新的創業生態系躍然而生，但無法改變的是，每年創業失敗率高達90%的魔咒。根據統計，創業失敗的主要原因為創業者對於經營模式的觀念薄弱，使其無法系統性地思索並精確地鎖定組織的痛點。而回朔過往文獻，雖眾多學者已針對經營模式進行完善剖析，但卻遲遲未有一實際平台能整合並視覺化其元件，以供實務上應用。
有鑑於此，本研究希冀藉由現有理論，開發一款協助創業者組織其經營模式的網路平台，彙整並圖像化經營模式元件，以輔助創業者有條理地統整其思緒，並依憑系統內的自由討論空間，一起萌發創新的經營模式架構。而本研究將以個案研究法探討如何透過本平台有效地襄助實務者於創業週期內建構其經營模式，並以反事實省思討論在創業收場前，如何藉由系統內的因果脈絡圖，以引導的方式激發創業者問題解決的方案構思。
本研究期盼經營模式認知圖像化平台能鏈結經營模式的理論與實務，以事前和事後兩種分析模式，幫助創業者預先洞察目前經營模式的缺失。此平台的主要目的並非提升創業的成功率，而是減少其在高壓競爭市場中的痛苦和試錯機率，並非直接告知創業者問題處理的方法，而是提供方向性的蛛絲馬跡，啟發創業者的創新思維。

With the digital era coming, a brand-new startup ecosystem has sprung up in recent years. However, the entrepreneurial failure rate continues to hover around 90%. Statistically, the main reason for the failure of startup is that entrepreneurs have weak concepts about business models. Accordingly, entrepreneurs’ affliction is not only to think systematically but also to seek for the pain spots of the organization accurately. Based upon the previous literature, although the comprehensive analysis of the business model has been carried out, scholars have not developed an actual platform that can integrate and visualize its components for practical application.
The goal of this research attempts to develop an online platform that helps entrepreneurs organize their business models. Aggregating and visualizing business model components, this system, cognitive visualization platform (CVP), can assist entrepreneurs to clarify their thoughts in an orderly manner. Entrepreneurs have brainstorming on CVP to stimulate their innovative business model. This study conducted case studies to explore how to effectively help practitioners to build their business models with the causal map presented by CVP. Using counterfactual thinking (CFT), researchers discuss the primal problem in the case to search for the new solutions or clues in response to paradigm shift.
This research links the theory and the practice for the business model, supporting entrepreneurs to gain insight into the lack of the current business model in advance. The main purpose of this platform is not only to increase the success rate of entrepreneurship but also to reduce its pain and trial-and-error probability in a high-pressure competitive market.

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