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研究生： 許雅棋
Ya-Chi Hsu
論文名稱： 考慮使用者維護費用之折價貼換交易策略
Trade-in strategy by Considering User Maintenance Costs
指導教授： 陳振明
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理研究所
Graduate Institute of Industrial Management
論文出版年： 2015
畢業學年度： 103
語文別： 中文
論文頁數： 49
中文關鍵詞： 以舊換新 、耐用性產品 、靜態均衡 、價格歧視
外文關鍵詞： Trade-ins, Durable products, Strategic consumer, Stationary equilibrium
相關次數： 點閱：17  下載：0 
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    • 在耐用性商品市場中，當消費者想買一個新產品時，會考慮是否將原有商品售出，或交由原有零售商回收處理。近年來，有越來越多原生製造商 (OEM)，提出舊換新的策略，評估產品回收後，存在的利益與價值，期望透過舊換新策略，加快消費者汰換舊產品速度並擴大市場，
    本研究以原生製造商(OEM)銷售單一耐用性商品，並與二手商品共存於市場中。原生製造商必須作出決策，是否推出以舊換新的方案。期望透過舊換新策略，加快消費者汰換舊產品速度。設計耐用性商品市場中三種類型的消費者，考量消費者手中擁有的產品品質變異度、惡化度、及繼續持有產品所需要支付的維護費用建立數學模型。針對消費者持有產品所需支付的維護費用進行分析，並將各模型藉敏感度分析觀察其利潤函式及決策變數與參數之間的關係，以提出相關論點。

    In durable product market, replacement purchasing decisions represent a significant portion of the total sales. To increase sales and purchasing frequency by the customers, more and more original equipment manufacturers use trade-ins strategy for price discrimination between new and replacement buyers of durable products.
    The study analyze and compare two benchmark scenarios with and without trade-ins provided by the firm. The analytical model is developed under stationary equilibrium to investigate the impact of trade-in rebates on the consumer behaviors. We also consider that incorporates the key durable goods features into model formulation, specifically the user maintenance costs, the deterioration rate (or durability) and the variation in quality of the used goods. In our analysis, trade-in rebates will increase as the deterioration in quality increasing, but decreasing in the user maintenance costs

    目錄 摘要 i 目錄 iii 圖目錄 v 表目錄 vii 第一章 緒論 1 1-1 研究背景與動機 1 1-2 研究目的 2 1-3 研究架構 3 第二章 文獻回顧 5 2-1 耐用性產品 5 2-2 以舊換新 6 2-3 價格歧視 7 2-4 檸檬問題 8 第三章 模型建立 9 3-1 情境描述 9 3-2 模型基本假設與符號定義 11 3-3 模型建構 12 3-3-1 模型設定為無限期 12 3-3-2 產品品質假設 13 3-3-3 求解過程 14 3-4 情境(一): 無以舊換新之單一定價 15 3-4-1 計算各種消費者折扣模型與邊際 15 3-4-2 推導平衡價格與產品數量 16 3-5 情境(二): 以舊換新的情境 17 3-5-1 計算各種消費者折扣模型 17 3-5-2 推導二手產品品質與計算消費者邊際 18 3-5-3 推導平衡價格與產品數量 19 第四章 敏感度及數值分析 20 4-1 決策變數與參數間的關係 21 4-1-1 無以舊換新之單一定價模型 21 4-1-2 以舊換新之消費者回饋金模型 25 4-2 利潤與參數關係 33 4-2-1 模型比較 33 4-2-2 兩情境利潤相對於各參數之比較 36 第五章 結論及未來研究方向 42 5-1 結論 42 5-2 研究貢獻 43 5-3 未來研究方向 43 附錄 44 附錄 A 44 附錄 B 45 附錄 C 價格關係驗證 46 附錄 D 決策變數與參數關係驗證 46 參考文獻 48

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