本研究以發放問卷的方式，發展出七種不同情境的問卷。針對北部大學生以『汽車』為實驗產品的十一項屬性作建議前後重要性評比的衡量，並利用MANOVA、One-Way ANOVA、配對樣本t檢定（Paired-Samples T Test），以及獨立樣本t檢定（Independent-Samples T Test）等統計方法進行分析。
研究結果發現：1.消費者接受的建議愈多時，會因為一時之間無法消耗過多的資訊，而使決策比原先未接受建議前混亂。2.依次對消費者提出建議比一次建議很多屬性的效果來的好。3. 消費者先後接受建議者不同的建議，後項建議會產生順攝干擾，增強了後項建議的效果。4. 消費者對於負面性敘述的建議，所受影響較大。5.在頻率方面，可能由於本研究中產生了天花板效應，所以並無法支持假設。

一、中文部分
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