一項產品要能成功的推出，必須切合消費者之需求，要研發出切合消費者需求之產品，則需有強大之研發能力。然而根據資策會之研究資料指出，國內資訊服務業在行銷及研發能力上均較為薄弱。
因此，本研究將以行銷知識能力與研發能力為主軸，探討這兩項能力是否會對資訊服務業之競爭力產生重大之影響，以期能給予資訊服務業廠商在組織發展政策上一個參考依據。另外，政府這幾年來投入大量的資源在輔導國內資訊服務業，更明訂資訊服務業為重點扶植之產業，並委託中華民國軟體協會辦理相關之輔導工作。而在政府投注如此多的資源輔導資訊服務業的同時，本研究亦希望瞭解政府的輔導工作對於資訊服務業之影響，以期能給予政府在制訂相關政策時之參考。
根據本研究樣本資料分析結果顯示，行銷知識能力與研發能力對於新產品之競爭優勢皆有顯著之影響，而政府之輔助因素對於行銷知識能力有部分之影響，但對於研發能力之影響則不顯著。

中文部分
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