| 研究生: |
王瑋銘 Wei-Ming Wang |
|---|---|
| 論文名稱: |
電子商務信任之彙總研究 A Study of Trust in Electronic Commerce |
| 指導教授: |
范懿文
Yi-Wen Fan |
| 口試委員: | |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 資訊管理學系 Department of Information Management |
| 畢業學年度: | 94 |
| 語文別: | 英文 |
| 論文頁數: | 55 |
| 中文關鍵詞: | 信任 、電子商務 |
| 外文關鍵詞: | Trust, E-commerce |
| 相關次數: | 點閱:25 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
隨著網際網路的蓬勃發展,電子商務也因而成為網際網路的運用中最有發展潛力的其中之一。然而電子商務交易過程中資訊的不安全,以及交易過程中交貨與付款的不同時所造成的風險,再加上買賣雙方可能發生的非理性行為使得交易的結果無法預期;這種種的因素形成了顧客對於電子商務的疑慮以及抵抗行為。而信任正是解決這些問題的最佳途徑。
本研究著重在於經由分析研究過去電子商務上信任的研究,配合學者對於信任的定義以及所引用理論方法的不同,透過對信任的原因以及量測的方法加以分類整理,試著找出初始信任以及整體信任,在信任前因上的差異。最後,希望能夠找出未來電子商務信任研究的可能走向。
Following the phenomenal growth of Internet, e-commerce becomes one of the most potential developing applications on Internet. However, the lack of security when transaction proceed in e-commerce, the risk that customer perceive while exchanging goods and money not involve simultaneously, and the unable to except the outcome due to the possible unreasonable behaviors of buyer and seller. These preambles bring about the misgiving and refusing to adopt e-commerce. When facing that, trust is the best solution for solving these problems.
This study focuses on the analysis of previous papers which studies on trust in e-commerce. We arrange the adopted theories and examined trust antecedents of previous studies. Try to find out the difference between initial trust and overall trust on trust antecedents. At last, try to make this study possible to find out a possible direction for future research.
1. Ajzen, I. “From intentions to actions: A theory of planned behavior. In J. Kuhl and J. Beckmann (Eds), Action control: From cognition to behavior.” Springer Verlag, New York, 1985, pp. 11-39.
2. Atif, Y. “Building trust in e-commerce.” IEEE internet computing (6, 1), 2002, pp. 18-25.
3. Baier, A. “Trust and Antitrust,” Ethics (96), 1986, pp. 231-260.
4. Basso, A., Goldberg, D., Greenspan, S., Weimer, D. “First impressions: Emotional and cognitive factors underlying judgments of trust e-commerce.” In Proceedings of the 3rd ACM Conference on Electronic Commerce, 2001, pp. 137-143.
5. Bhattacherjee, A., “Individual trust in online firms: scale development and initial trust.” Journal of Management Information Systems (19:1), 2002, pp. 213–243.
6. Blau, P. “Exchange and Power in Social Life.” Wiley, 1964,
7. Chellappa, R.K., “The role of perceived privacy and perceived security in the development of trust in electronic commerce transactions.” Submitted to the Special Issue of ISR on ‘‘Electronic Commerce Metrics’’. 2001
8. Chow, S., Holden, R. Toward an understanding of loyalty: The moderating role of trust. Journal of Managerial Issue, (15: 3), 1997, pp. 275–298.
9. Chen, S.C., Dhillon, G. S. “Interpreting Dimensions of Consumer trust in e-commerce” Information Technology and Management (4), 2003, pp. 303-318
10. Cummings, L.L. Bromiley, P. “The organizational trust inventory (OTI): Development and validation. In R.M. Kramer and TR. Tyler (eds.).” Trust in Organizations. Thousand Oaks, CA: Sage, 1996, pp. 302-330.
11. Davis, F.D., “Perceived usefulness, perceived ease of use and user acceptance of information technology.” MIS Quarterly (13:3), 1989, pp. 319–340.
12. De Ruyter, K., Wetzels, M., Kleijnen, M. “Customer adoption of e-services: an experimental study.” International Journal of Service Industry Management (12:2), 2001, pp. 184-207.
13. Doney, P. M., Cannon, J. P. “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing (61), April 1997, pp. 35-51.
14. Egger, F.N. ““Trust Me, I''m an Online Vendor”: Towards a Model of Trust for E-Commerce System Design.” Conference on Human Factors in Computing Systems, The Hague (NL), April 1-6, 2000: pp. 101-102, ACM Press.
15. Fishbein, M., Ajzen, I., “Belief, attitude, intention and behavior: An introduction to theory and research.” Addison-Wesley, 1975.
16. Gefen, D. “Social Trust and the Adoption and Diffusion of Information Technology,” unpublished Dissertation, Georgia State University, 1997.
17. Gefen, D. “E-commerce: the role of familiarity and trust.” Omega (28:6), Dec2000, pp. 725-738.
18. Gefen, D. “Reflections on the dimensions of trust and trustworthiness among online consumers.” ACM SIGMIS Database (33:3), 2002, pp. 38-53.
19. Gefen, D., Karahanna, E, Straub, D.W., “Inexperience and Experience with Online Stores: The Importance of TAM and Trust.” IEEE Transactions on Engineering Management (50:3), Aug2003b, pp. 307-321.
20. Gefen, D., Karahanna, E., Straub, D.W., „TRUST AND TAM IN ONLINE SHOPPING: AN INTEGRATED MODEL.” MIS Quarterly (27:1), Mar2003, pp. 51-90.
21. Gefen, D., Straub, D., “Managing User Trust in B2C e-Services.” e-Service Journal (2:2), Winter2003, pp. 7-25.
22. Grabner-Kr?uter, S., Kalusha, E.A. “Empirical research in on-line trust: a review and critical assessment”, International Journal of Human-Computer Studies (58:6), 2003, pp.783-812
23. Hampton-Sosa, W., Koufaris, M., “The Effect of Web Site Perceptions on Initial Trust in the Owner Company” International Journal of Electronic Commerce (10:1), 2005 pp. 55-83
24. Hosmer, L. “Trust: The connecting link between organizational theory and philosophical ethics,” Academy of Management Review (20:2), 1995, pp. 379-399.
25. Hunter, J.F., Schmidt, F.L., Jackson, G.B., “Meta-analysis: cumulating research findings across studies,” Sage: Beverly-Hills., 1982.
26. Jarvenpaa, S.L. Knoll, K., Leidner, D.E. “Is anybody out there? Antecedents of trust in global virtual teams.” Journal of Management Information Systems, (14:4), Spr1998, pp. 26-64.
27. Jarvenpaa, S. L., N. Tractinsky., “Consumer trust in an Internet store: A cross-cultural validation.” J. Comput.-Mediated Comm (5:2), 1999 pp. 1-33.
28. Jarvenpaa, S.L., Tractinsky, N., and Vitale, M., “Consumer trust in an Internet store." Information Technology and Management (1:1/2), 1999, pp. 45-72.
29. Kim, K.K., Prabhakar, B., “Initial trust and the adoption of B2C e-commerce: the case of Internet banking.” The DATA BASE for Advances in Information Systems.2002
30. Kollock, P., “The production of trust in online markets. Adv. Group Processes (16), 1999, pp. 99-123.
31. Koufaris, M., Hampton-Sosa, W. “Customer trust online: examining the role of the experience with the Web-site.” CIS Working Paper Series, Zicklin School of Business, Baruch College, New York, NY. Electronic publication, October 2002.
32. Koufaris, M., Hampton-Sosa, W. “The development of initial trust in an online company by new customers.” Information and Management (41:3), January 2004, pp. 377-397.
33. Lewicki, R. J., Bunker, B. B. “Trust in Relationships: A Model of Trust Development and Decline,” in Conflict, Cooperation and Justice, B. B. Bunker and J. Z. Rubin (ed.s), Jossey-Bass, San Francisco, 1995, pp. 133-173.
34. Lewis, J. D., Weigert, A. J. “Social Atomism, Holism, and Trust,” The Sociological Quarterly (26), 1985, pp. 455-471.
35. Luhmann, N. “Trust and Power”, John Wiley and Sons, 1979, London, U.K.
36. Luo, X. “Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchange theory”. Indust. Marketing Management (31:2), 2002, pp. 111-118.
37. Matthew, K. O. Lee, Efraim Turban. “A Trust Model for Consumer Internet Shopping” International Journal of Electronic Commerce Volume (6: 1), Fall 2001, pp. 75 – 91.
38. Mayer, R. C., Davis, J. H. “The Effect of the Performance Appraisal System on Trust in Management: A Field Quasi-Experiment,” Journal of Applied Psychology (84:1), 1999, pp. 123-136.
39. Mayer, R. C., Davis, J. H., and Schoorman, F. D. “An Integration Model of Organizational Trust,” Academy of Management Review (20:3), July 1995, pp. 709-734.
40. McKnight, D. H., Choudhury, V., Kacmar, C., “What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology.” Internet Journal of Electronic Commerce (6:2), 2001, pp. 35-59.
41. McKnight, D. H., Choudhury, V., Kacmar, C. “Developing and Validating Trust Measures for e-Commerce: An Integrative Typology.” Information Systems Research (13:3), September 2002, pp. 34-59.
42. Oliver, R. L. “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing Research (17), November 1980, pp. 460-469.
43. Palmer, J. W., Bailey, J. P., Faraj, S. “The Role of Intermediaries in the Development of Trust on the WWW: The Use and Prominence of Trusted Third Parties and Privacy Statements,” Journal of Computer Mediated Communication (5:3), 2000, pp. online.
44. Pavlou, P.A., “Consumer acceptance of electronic commerce-integrating trust and risk with the technology acceptance model.” International Journal of Electronic Commerce (7:3), 2003 pp. 69-103.
45. Pavlou, Paul A, Gefen David. “Building Effective Online Marketplaces with Institution-Based Trust.” Information Systems Research (15: 1), Mar 2004, pp. 37-59.
46. Pennington, R., Wilcox, H.D., Grover, V., “The Role of System Trust in Business-to-Consumer Transactions.” Journal of Management Information Systems (20:3), Winter2003, pp.197-226.
47. Resnick, P., Zeckhauser, R., “Trust among strangers in Internet transactions: Empirical analysis of eBay’s reputation system.” Advances in Applied Microeconomics (11), 2002.
48. Riegelsberger, J., Sasse M.A., McCarthy, J.D., “Shiny happy people building trust?: photos on e-commerce websites and consumer trust”, Proceedings of the SIGCHI conference on Human factors in computing systems, April 05-10, 2003, Ft. Lauderdale, Florida, USA
49. Rousseau, D.M., Sitkin, S.B., Butt, R.S., Camerer, C., “Not so different after all: a cross-discipline view of trust.” Academy of Management Review (23:3), 1998, pp. 393-404.
50. Shankar, V., Urban, G.L., Sultan, F., ”Online trust: a stakeholder perspective, concepts, implications, and future directions.” Journal of Strategic Information Systems (11: 3-4), 2002, pp. 325–344.
51. Straub, D.W., "Validating Instruments in MIS Research," MIS Quarterly (13:2), 1989, pp. 146-169.
52. Suh, B., Han, I., “The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce.” International Journal of Electronic Commerce (7:3)2003, pp. 135-161.
53. Tan, Y.H., and Thoen, W., “Toward a Generic Model of Trust for Electronic Commerce.” International Journal of Electronic Commerce (5:2) 2000-2001, pp. 61-74.
54. Tan, Y., Thoen, W., “Electronic Contract Drafting Based on Risk and Trust Assessment” International Journal of Electronic Commerce (7:4), 2003, pp. 55-73.
55. Wang, Y. D., Emurian, H. H., “An overview of online trust: concepts, elements, and implications.” Computers in Human Behavior (21), 2005, pp. 105-125.
56. Wareham, J., Zheng, J.G., Straub, D., “Critical themes in electronic commerce research: a meta-analysis.” Journal of Information Technology (20: 1), Feb2005, pp. 1-19
57. Wrightsman, L. S., and Robinson, P. R., “Interpersonal trust and attitudes toward human nature.” Measures of Personality and Social Psychological Attitudes: Volume1—Measures of Social Psychological Attitudes. Academic pp. 373–412.
58. Zhang, X., and Zhang, Q., “Online Trust Forming Mechanism: Approaches and An Integrated Model.” In Proceedings of ICEC 2005 ACM Press, Xi’an China, August 2005, pp. 201-209.
59. Zucker, L.G., “Production of trust: Institutional sources of economic structure,” Research in Organizational Behavior (8), 1986, pp. 53–111.