對新產品的創造力在確保新產品的成功研發並在未來轉變成一家公司的高績效來說非常關鍵。因此，觀察一個新產品的前身和結果就非常重要。組織創造力已經不斷地探究新產品創造力的預測角色。然而，資料文獻證實有關統計意涵，目標，關係的強度之間的關聯性存在矛盾的關係。從104次的實驗中的118個獨立的樣本分析看來，並不是所有的新產品創造力的因素(新產品的新奇度，新產品的意義程度，新產品的強度)都會從組織創造力中獲得相同的利益(行政創造力，科技創造力，市場創造力)。和新產品創造力的深度作比較，新產品創造力的強度會從組織創造力中得到比較多利益。除此之外，有了新產品創造力的深度，在新產品的新奇度和新產品的意義中，組織創造力將對新產品的新奇度造成較大的影響，但市場創造力不算在內。另外，在分析12個仲裁變數後，新的研究讓管理者有依據的使用策略以獲得更多利益.

Creativity in new products is suggested as the key to ensure successful new product development and further to translate to high performance of a firm. Therefore, it is important to take a look of the antecedents and outcome of new product creativity. Organizational creativity has been relentlessly explored for its predicting role on new product creativity. However, literature witnesses the inconsistent, or contradictory relationships for these associations regarding statistical significance, direction, and magnitude of relationship. The analysis of 118 independent samples from 104 studies shows that not all of new product creativity facets (new product novelty, new product meaningfulness, and new product intensity) got the same benefit from organizational creativity (administration creativity, technological creativity, and market creativity). Comparing to Depth of new product creativity, Intensity of new product creativity get more benefit from Organizational creativity. Moreover, within Depth of new product creativity, organizational creativity tends to stronger impact on new product novelty than new product meaningfulness, except the role of market creativity. Moreover, by analyzing 12 moderator variables, the current study provide a clear picture for managers to utilize their strategy to get more benefit from their products.

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