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研究生： 盧品蓁
Pin-Jane Lu
論文名稱： 單期模式下產品之聯合訂購定價與產銷協調
On Pricing/Ordering Decisions and Channel Coordination under Single Period Setting
指導教授： 陳振明
Jem-Ming Chen
口試委員:
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理研究所
Graduate Institute of Industrial Management
畢業學年度： 91
語文別： 中文
論文頁數： 76
中文關鍵詞： 通路合作 、退貨 、定價 、報童模式
外文關鍵詞： newsboy model, pricing, return policy, channel coordination
相關次數： 點閱：7  下載：0 
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    • 本研究在探討單期模式下商品在兩階層之通路結構中製造商、零售商和顧客之間的利潤最佳決策。首先，我們考量到價格對需求的影響，因此，將需求假設作價格的函數，分別以線性與非線性的模式來表達；並在此需求變動的機制下，制訂零售商與製造商合作協商的策略—透過批發價的變動和退貨模式來影響並控制零售商的定價訂購決策。然而，在現今整個供應鏈體系中，產品的銷售過程是環環相扣的，供應鏈中的成員應該透過整個通路的角度來制訂產品的決策，進而建立可以令雙方牟利的利潤模式。因此，在通路整合之前提下，我們可以經由這兩種協商政策，發展出產銷協調的利潤模式，讓零售商調整其產品售價和產品訂購數量，符合通路利潤最大化下所預期的價格與數量，以達到通路整合的目的。在此機制下，發展出一套雙贏的最佳訂購量、補償金額度、銷售價格定價和批發價定價之決策模式。

    This paper considers the combined problem of pricing and ordering with a stochastic price-demand. First, the problem is to determine the optimal values of price and quantity in manufacturer-retailer channel. We present the expression of a price-demand relationship by linear and iso-elastic model. Then, we develop two integrated mechanisms, including the return policy and wholesale pricing policy. It is a form of return rate given by the manufacturer to the retailer for units unsold at the retailer. Another form of wholesale pricing is determined by manufacturer. A coordinate model is developed, and the results of the single period model are used to examine possible pricing and return policies. We utilize two-level matrix to express the structure of this paper, and compare these four decisions in manufacturer-retailer channel. To provide a win-win coordination mechanism between the manufacturer and the retailer.

    論文提要 .................................................I 目錄 .................................................II 圖目錄 .................................................IV 表目錄 .................................................V 第一章 緒論 ............................................1 1.1 研究動機 ............................................1 1.2 研究背景 ............................................3 1.3 研究目的 ............................................5 1.4 研究架構 ............................................6 第二章 文獻回顧 ..........................................8 2.1 通路整合之相關文獻 ...................................8 2.1.1 數量與部分折扣 .....................................9 2.1.2 退貨政策 ...........................................10 2.1.3 批發價格之訂定機制 .................................11 2.2 需求模式之相關文獻 ...................................12 第三章 產銷協調模式之建立 ................................15 3.1 環境假設 .............................................15 3.2 基本模式建立 .........................................17 3.2.1模式Ⅰ—價格獨立決策下之隨機需求模組之模式...........20 3.2.2模式Ⅱ—通路協調之決策模組 ..........................22 3.2.2.1比較兩種模組之最佳訂購數量 ........................23 3.2.2.2產銷聯合決策機制之建立 ............................23 3.2.3模式Ⅲ—價格相依之隨機需求模組 ......................27 3.2.3.1直線回歸模型之建置 ................................27 3.2.3.2非線性回歸模型之建置 .............................31 3.2.4模式Ⅳ—通路協調之決策模組 .........................35 3.2.4.1通路協調模組之建立 ...............................35 3.2.4.2產銷聯合決策機制之建立 ...........................36 第四章 數值模擬分析與討論 ...............................41 4.1 模擬驗證與比較 ......................................41 4.1.1 基本參數與模式的建立 ..............................41 4.1.2 協商策略的應用性 ..................................42 4.1.3 一對多階層之適用性.................................45 4.2 需求變異對利潤改善的影響.............................48 4.2.1 基本參數與模式的建立...............................48 4.2.2 不同需求變異下之利潤改善...........................52 第五章 結論與未來研究方向................................55 參考文獻.................................................57 附錄.....................................................60

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